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'Bring it back to the problem'
One of the worst advice I got when I was starting my product career was to "prioritize based on value"
Whilst this sounds nice and of course isn't wrong, per se.
The problem is that 'value' is ambiguous.
But as Jeff Gothelf says:
“Value” is the most ambiguous word in business.
Prioritization & Urgency: Key lessons from John Cutler’s Prioritization Course
This post will make you rethink prioritization through the lens of urgency.
Lessons and reflections from John Cutler’s Effective Prioritzation Workshop.
Prioritization is about Confidence, not Value
“Defining value: the most ambiguous word in product development” was the title of a post by Jeff Gothelf at the beginning of last year. If there was the battle for the most ambiguous term in product I’d have ‘value’ take second place to ‘MVP’ but as far as single words go, ‘value’ takes the podium.