<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.antmurphy.me/newsletter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-20</lastmod>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/this-will-improve-your-influence-not-clickbait-it-truly-did-for-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8e3170f1-eeb6-45a0-b54f-95c41887a31d/email.png</image:loc>
      <image:title>Newsletter - Improve Your Influence (not clickbait, this truly did for me) - Make it stand out</image:title>
      <image:caption>Clip from Modern Wisdom podcast</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/you-dont-need-another-prioritization-framework-just-these-4-components</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6e376ef0-bfdb-40be-a5e3-9956bbf646ad/course+ad.png</image:loc>
      <image:title>Newsletter - You Don’t Need Another Prioritization Framework: Just These 4 Components - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/32bf5b75-ea79-415b-8bef-0fbf94068f2b/chart.png</image:loc>
      <image:title>Newsletter - You Don’t Need Another Prioritization Framework: Just These 4 Components - Make it stand out</image:title>
      <image:caption>View them all here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fab13321-1af9-43e7-9a6a-ab0903dab1dd/prioritization+4+components.jpg</image:loc>
      <image:title>Newsletter - You Don’t Need Another Prioritization Framework: Just These 4 Components - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/599015f3-29d9-487e-b2dc-0313d7949a1d/product+strategy+masterclass.png</image:loc>
      <image:title>Newsletter - You Don’t Need Another Prioritization Framework: Just These 4 Components - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/free-annual-planning-workshop-template</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8eb442a7-c99e-4bd4-bc19-4a83eca500ce/2026+planning.jpg</image:loc>
      <image:title>Newsletter - Free Annual Planning Workshop Template - Make it stand out</image:title>
      <image:caption>Link to Miro board at the end</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/718375f5-a221-4163-8ae7-ac05f3359a32/banner+feb+2026.jpg</image:loc>
      <image:title>Newsletter - Free Annual Planning Workshop Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ebeedc75-9910-4438-8482-a24f1d5de527/Swot.jpg</image:loc>
      <image:title>Newsletter - Free Annual Planning Workshop Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1f206f29-8658-4573-8036-3cd5a48ef4e7/vision.jpg</image:loc>
      <image:title>Newsletter - Free Annual Planning Workshop Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2d791642-79f5-48e8-ac67-55e658c6dcc8/12+month+plan.jpg</image:loc>
      <image:title>Newsletter - Free Annual Planning Workshop Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/5-books-that-changed-the-way-i-approach-product-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/782d06c0-1fd1-429e-8ae9-baab2cbeef72/playing+to+win.jpg</image:loc>
      <image:title>Newsletter - 5 books that changed the way I approach product strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/97397894-e630-48db-bc5d-68ddb615bd60/kernel+of+good+strategy.jpg</image:loc>
      <image:title>Newsletter - 5 books that changed the way I approach product strategy - Make it stand out</image:title>
      <image:caption>Credit: Good Strategy Bad Strategy, Richard Rumelt. The Kernel of Good Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/731f6323-8e69-496e-b467-01aa04868315/executives.jpg</image:loc>
      <image:title>Newsletter - 5 books that changed the way I approach product strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c56e3673-e866-4296-9fdb-c9a5517b3b4f/Thinking+in+bets.jpg</image:loc>
      <image:title>Newsletter - 5 books that changed the way I approach product strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/688dacb5-2ba9-483b-944b-813f59dc6855/tipping+point.jpg</image:loc>
      <image:title>Newsletter - 5 books that changed the way I approach product strategy - Make it stand out</image:title>
      <image:caption>Diffusion of Innovators</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/710927d0-f00c-4449-b815-0b961f858d3a/livestream+banz+portrait.jpg</image:loc>
      <image:title>Newsletter - 5 books that changed the way I approach product strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/how-product-companies-operate-without-bas-scrum-masters-release-managers-etc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/product-mistakes-i-wont-repeat-in-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/258aeac7-d884-46cd-b5d9-d1d260b47221/roadmap.png</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c0b7e276-862f-4768-a7f2-49c6c30598b5/iceberg.jpg</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>Great product builders design products not around what's happening at the surface but based on the deep, core motivators.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/970fcf2a-533f-4f66-9668-cc97eee9d907/too+much+focus.jpg</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7c9410b4-9cb6-4a0d-8bca-7c621cb864f9/meme+newsletter.gif</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/15fee735-4add-4ad9-bf4f-2db3745cc768/expectationreality.png</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>Credit A88 Lab</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8dc6d25c-bf58-4792-9bce-c87daaaec6e8/exposure.png</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>How customers actually buy from Google.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/cfcbc2e9-621a-4c41-9c90-1555f472c111/functionality+time.jpg</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/984774a6-dc0e-467d-acc1-da57932ea7e9/functionality+with+AI.jpg</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e7569592-4495-4a5d-81af-f537bcd16b41/AI+Prompt.jpg</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/3c90275d-24a4-4d4b-8ab8-331193ab4abe/chatgpt+response.jpg</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>Don’t worry I didn’t upload any user information into ChatGPT, I had all the email addresses stripped and only uploaded the domains</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d54440e2-e5e2-4ba2-909c-4cb16a3fe2fd/livestream+banner+landscape.png</image:loc>
      <image:title>Newsletter - Product mistakes I won't repeat in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/how-product-is-changing-in-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/bc709395-9618-4210-9f29-4492c18f3fc0/spongbob+meme.gif</image:loc>
      <image:title>Newsletter - How Product is Changing in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2e4ffd92-3b21-4388-a404-96a74f7b16f0/market+recovery.png</image:loc>
      <image:title>Newsletter - How Product is Changing in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/bb6bef8c-3b30-4610-b53e-ef3f3ff04fec/profits+over+growth.png</image:loc>
      <image:title>Newsletter - How Product is Changing in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d73e9733-236e-4382-9e7d-6570409ba2a0/product+strategy.png</image:loc>
      <image:title>Newsletter - How Product is Changing in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4d7d9ea2-74c0-4270-9306-181ff4e17e8c/Frequently+use+AI.png</image:loc>
      <image:title>Newsletter - How Product is Changing in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/efa4de17-83da-4b47-a598-417819f66937/PMs+in+AI.png</image:loc>
      <image:title>Newsletter - How Product is Changing in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/79753884-d10c-4083-9f46-fefe7e7e0852/top+product+skills.png</image:loc>
      <image:title>Newsletter - How Product is Changing in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/17d33963-111e-49c9-8c1a-b40c941fe8fd/84+product+teams.png</image:loc>
      <image:title>Newsletter - How Product is Changing in 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5cf1f94b-bb1f-41a8-a7b4-e9e4ae216ec4/whiteboard.jpg</image:loc>
      <image:title>Newsletter - How Product is Changing in 2026 - Make it stand out</image:title>
      <image:caption>Example KPI tree breaking down business outcome "Increase revenue" down into different drivers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/the-hardest-part-of-product-management-is-not-features-its-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e208d561-c018-4ce1-9640-aeae86ad1210/stephanie+leue.jpg</image:loc>
      <image:title>Newsletter - The Hardest Part of Product Management is NOT Features, it's People. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/unconventional-advice-stop-reading-product-books</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5a7b70ed-c56b-4b58-9a81-7e9f725e7df8/unnamed.png</image:loc>
      <image:title>Newsletter - Unconventional Advice: Stop Reading Product Books - Make it stand out</image:title>
      <image:caption>Known as Cunningham's Law: "the best way to get the right answer on the internet is not to ask a question; it's to post the wrong answer."</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/8-habits-of-highly-effective-product-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c73ba8bf-5836-4012-a746-e1b60d83fc03/email.png</image:loc>
      <image:title>Newsletter - 8 Habits of Highly Effective Product Leaders - Make it stand out</image:title>
      <image:caption>Thanks Dom for sharing this!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a7fa6d53-bba6-41e0-8b9e-595bcee1e143/Screenshot+2025-10-31+at+5.37.50%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - 8 Habits of Highly Effective Product Leaders - Make it stand out</image:title>
      <image:caption>CPO and still doing continuous discovery!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/4-steps-to-building-a-product-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/39ee32ca-b799-43c3-b946-d61affa88ca4/prod+workshop.png</image:loc>
      <image:title>Newsletter - 4 Steps to Building a Product Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/5-steps-from-features-to-outcome-roadmap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c370f39a-ea4b-462e-b745-11b4d03b876f/jira+roadmaps+meme.jpg</image:loc>
      <image:title>Newsletter - 5 Steps From Features to Outcome Roadmap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9ce37e72-7e6e-4176-8b23-2044e45e3bfe/analytics+product+feature+list.png</image:loc>
      <image:title>Newsletter - 5 Steps From Features to Outcome Roadmap - Make it stand out</image:title>
      <image:caption>Example ‘bring out your dead feature list’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b782c03c-e44a-405b-8a5c-b818a34c394e/post+it+notes.png</image:loc>
      <image:title>Newsletter - 5 Steps From Features to Outcome Roadmap - Make it stand out</image:title>
      <image:caption>Real example of a Product Manager and I extracting narratives in a miro board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d37200c3-c503-41c7-a566-7894a5ae292f/NowNextLater.png</image:loc>
      <image:title>Newsletter - 5 Steps From Features to Outcome Roadmap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c5114d1a-1af8-412e-967d-355e318ad9f3/Descriptive+and+trend.png</image:loc>
      <image:title>Newsletter - 5 Steps From Features to Outcome Roadmap - Make it stand out</image:title>
      <image:caption>Now it’s starting to look like a roadmap. But let’s make it even better!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f5aed0e7-933d-4797-8433-c770ba11d2c4/Business+goals+featured+image.png</image:loc>
      <image:title>Newsletter - 5 Steps From Features to Outcome Roadmap - Make it stand out</image:title>
      <image:caption>Where we landed at the end of 2 hours. First draft of an Outcome Roadmap!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/good-leader-bad-leader</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5ae0019f-feef-4e78-88ad-2841788f1faf/Ceo+1.jpg</image:loc>
      <image:title>Newsletter - Good Leader, Bad Leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d10ce6a3-f69f-4ca7-887d-46640556fe50/CEO.jpg</image:loc>
      <image:title>Newsletter - Good Leader, Bad Leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/dont-follow-frameworks-break-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2c9f5cfb-4266-4ca9-89dd-31f06c84a4a3/user+segments.jpg</image:loc>
      <image:title>Newsletter - Don’t Follow Frameworks. Break them. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/05dd62c7-2e5f-442b-b184-750e156f2086/outcomes.jpg</image:loc>
      <image:title>Newsletter - Don’t Follow Frameworks. Break them. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/35835fa2-610a-4e11-bd70-63c15a71f5f4/problem+spaces.jpg</image:loc>
      <image:title>Newsletter - Don’t Follow Frameworks. Break them. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b9524048-d391-4823-9246-5506c34c4165/assumption.jpg</image:loc>
      <image:title>Newsletter - Don’t Follow Frameworks. Break them. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/38a3d3b3-ccdd-4a1d-944d-30440182bf31/customer+benefits.jpg</image:loc>
      <image:title>Newsletter - Don’t Follow Frameworks. Break them. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e5511414-a430-47e0-b611-7c5d31c1bc42/business+outcomes.jpg</image:loc>
      <image:title>Newsletter - Don’t Follow Frameworks. Break them. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/analytics-is-part-of-the-feature-not-separate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/510cd8ab-8797-4d44-83a8-f0287780a103/add+measure+copy.gif</image:loc>
      <image:title>Newsletter - Analytics IS Part of the Feature, not Separate! - Make it stand out</image:title>
      <image:caption>Consider adding a ‘measure’ column for big features before ‘Done’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a8561c1b-18b4-4264-9a62-633db90d8c46/161DEED4-7C24-43DB-93DE-32EF6A690B33.png</image:loc>
      <image:title>Newsletter - Analytics IS Part of the Feature, not Separate! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/23a1a057-ec0d-4fb3-b83d-c2702c907b0f/also+the+work.jpg</image:loc>
      <image:title>Newsletter - Analytics IS Part of the Feature, not Separate! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/75cf857c-e70c-4c11-9beb-a878a584be7b/value+x+effort+vs+ost.jpg</image:loc>
      <image:title>Newsletter - Analytics IS Part of the Feature, not Separate! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/lets-talk-dual-track-continuous-discovery-and-delivery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/28d02b6a-b302-46d5-b0a7-3ca1b36e9dd9/broad+outcome.jpg</image:loc>
      <image:title>Newsletter - Let's talk Dual Track: Continuous Discovery and Delivery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7d4147c3-5f44-494c-9a38-9b5bf872bef5/problem+first.jpg</image:loc>
      <image:title>Newsletter - Let's talk Dual Track: Continuous Discovery and Delivery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6d9588c5-4653-48f7-a791-becd251a9bf3/product+discovery+is+about+reducing+risk.jpg</image:loc>
      <image:title>Newsletter - Let's talk Dual Track: Continuous Discovery and Delivery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/464f444f-5eb7-400b-8e2b-a227609858d0/opp+backlog.jpg</image:loc>
      <image:title>Newsletter - Let's talk Dual Track: Continuous Discovery and Delivery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/i-ask-40-product-leaders-what-is-product-discovery-heres-what-they-said</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/26d443a1-3f53-4a72-a91a-587f8033deb8/brendan+townsend.png</image:loc>
      <image:title>Newsletter - I asked 40 product leaders ‘What is Discovery?’ Here’s what they said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/54dfc98b-f2d2-4b45-84b5-342fb3cd6a94/john+culter.png</image:loc>
      <image:title>Newsletter - I asked 40 product leaders ‘What is Discovery?’ Here’s what they said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a987f1fb-4795-4f3b-8b60-5b8cc241e2ba/behaviour+model.jpg</image:loc>
      <image:title>Newsletter - I asked 40 product leaders ‘What is Discovery?’ Here’s what they said - Make it stand out</image:title>
      <image:caption>Fogg Behavior model with my adaptation of reframing “Ability” to “Barrier”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ab4d03a3-26f7-499b-8a17-aa91d7af5fb0/problem+solution.png</image:loc>
      <image:title>Newsletter - I asked 40 product leaders ‘What is Discovery?’ Here’s what they said - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/product-roadmaps-are-not-a-plan-or-todo-list</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/23bf158b-0ded-48ca-b185-42fc1b19d320/Jira+roadmap+vs+MS+project.jpg</image:loc>
      <image:title>Newsletter - Product Roadmaps are NOT Todo Lists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/89e70bda-489c-4163-8100-b9bc78c2b416/John+Cutler.png</image:loc>
      <image:title>Newsletter - Product Roadmaps are NOT Todo Lists - Make it stand out</image:title>
      <image:caption>Credit: John Cutler</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/391fc675-c9a6-4cd7-8a24-09314e8c1afc/roadmaps+sketch+from+webinar.jpg</image:loc>
      <image:title>Newsletter - Product Roadmaps are NOT Todo Lists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a4042967-c1da-4f7d-841a-31568aa7b487/3+levels+of+Product+Roadmaps.jpg</image:loc>
      <image:title>Newsletter - Product Roadmaps are NOT Todo Lists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/36a8358d-3eb5-4201-bdac-4c9019eed9d0/poll.png</image:loc>
      <image:title>Newsletter - Product Roadmaps are NOT Todo Lists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/bring-it-back-to-the-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8bd11881-1fc0-4480-aa13-8f966a10046d/email.png</image:loc>
      <image:title>Newsletter - 'Bring it back to the problem' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5e163f1d-32b0-492c-93fa-e3927f771939/Screenshot+2025-04-28+at+8.53.19%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - 'Bring it back to the problem' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fc322b13-6b1d-47f1-91c2-272c9386cc95/FyEGi6paMAEjK0b.jpeg</image:loc>
      <image:title>Newsletter - 'Bring it back to the problem' - Make it stand out</image:title>
      <image:caption>Example of an exercise I ran with a product team, where we took an initiative and workshopped back to the problem</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e5699122-51e7-4872-be82-ae07d60cc54b/IMG_5429.jpeg</image:loc>
      <image:title>Newsletter - 'Bring it back to the problem' - Make it stand out</image:title>
      <image:caption>#actionshot</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/escape-okr-theatre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d52d40bc-7dcc-418a-87a6-67fbec6b3c92/OKR+meme.png</image:loc>
      <image:title>Newsletter - Escape OKR Theatre - Make it stand out</image:title>
      <image:caption>Credit: Work Chronicles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/17aab2b3-13b3-4483-b9cc-38a40578e0d2/ant+slack.png</image:loc>
      <image:title>Newsletter - Escape OKR Theatre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/31cc13ff-14dc-499c-b6ba-349c5bd8cc2f/IMG_0595.jpg</image:loc>
      <image:title>Newsletter - Escape OKR Theatre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/25165566-80dc-4f5a-8bcd-85589ad7dd2d/board+vs+narrow+outcomes.jpg</image:loc>
      <image:title>Newsletter - Escape OKR Theatre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/209ba90f-06a5-4207-9c08-8c1f3b845a3b/office+hours.png</image:loc>
      <image:title>Newsletter - Escape OKR Theatre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/what-is-product-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fa108f64-46cc-4a78-a0c0-3ceb983fafb5/Meta_1000x700_jpg_bonigIEn.jpg</image:loc>
      <image:title>Newsletter - What is Product Management? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d40c0f7d-34cf-42c3-a197-e0d026649f92/Screenshot+2025-04-03+at+9.49.33%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - What is Product Management? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/cc9569f4-a465-428a-b03c-e4192d529f87/Game_and_watch_Ball.JPG</image:loc>
      <image:title>Newsletter - What is Product Management? - Make it stand out</image:title>
      <image:caption>Credit: Wikipedia. Ball, Nintendo's first Game &amp; Watch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/driver-navigator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/953e5491-390c-4a22-a61e-e77d6aa64c2b/Driver+%2B+Navigator.png</image:loc>
      <image:title>Newsletter - Driver + Navigator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6251d9f9-302c-4a9b-b6d9-8fce5cf4a7f5/Driver+navigatorPROBLEM.png</image:loc>
      <image:title>Newsletter - Driver + Navigator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/great-product-managers-go-deeper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/be328c47-be7a-4b90-9388-3feb5d30487f/Screenshot+2025-03-09+at+14.46.27.jpeg</image:loc>
      <image:title>Newsletter - Great Product Managers Go Deeper - Make it stand out</image:title>
      <image:caption>Great product builders design products not around what's happening at the surface but based on the deep, core motivators.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/05a9b3e7-4ecd-41be-baf4-16a496408fff/infosys-nsewl-plasma-platform.jpg</image:loc>
      <image:title>Newsletter - Great Product Managers Go Deeper - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b570eaa4-b24c-4151-be36-bf2c5bd06a40/9muecp.jpg</image:loc>
      <image:title>Newsletter - Great Product Managers Go Deeper - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/product-strategy-should-be-messy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/986226cf-29b8-4e71-8783-0afb0821f94a/1731110554663.jpeg</image:loc>
      <image:title>Newsletter - Product Strategy Should be Messy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/48dbd03a-cac8-4748-b168-d5dda93068d6/image-1024x576.png</image:loc>
      <image:title>Newsletter - Product Strategy Should be Messy - Make it stand out</image:title>
      <image:caption>Diamond of Participation  by Sam Kaner et al.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/empowerment-amp-constraints</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8dd3520d-3e3d-48d9-bd57-f34162e66079/d0faa7b8-37f6-4456-8397-15ff27926045_2246x1476.jpeg</image:loc>
      <image:title>Newsletter - Empowerment &amp;amp; Constraints - Make it stand out</image:title>
      <image:caption>Mandate Levels by John Cutler</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/404822d8-d516-4054-9b26-c8cce1e453d4/board+outcome.jpg</image:loc>
      <image:title>Newsletter - Empowerment &amp;amp; Constraints - Make it stand out</image:title>
      <image:caption>High level outcomes are broad which can be a double edged sword</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b5843e12-63d6-4b21-9ef0-76768a8c6e22/narrow+outcome.jpg</image:loc>
      <image:title>Newsletter - Empowerment &amp;amp; Constraints - Make it stand out</image:title>
      <image:caption>Narrow outcomes zoom in</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d8904c68-e0a4-46a2-b99b-4f6816dc4cfd/GAnY0WNasAI3HNm.jpeg</image:loc>
      <image:title>Newsletter - Empowerment &amp;amp; Constraints - Make it stand out</image:title>
      <image:caption>Abstract Laddering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d2c2051c-1c63-421e-9eac-ab47666a4102/IMG_0593.jpg</image:loc>
      <image:title>Newsletter - Empowerment &amp;amp; Constraints - Make it stand out</image:title>
      <image:caption>Business, product and user outcomes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5945327a-1b09-4bd5-bae8-615a023ad678/IMG_C01498BE4D6D-1.jpeg</image:loc>
      <image:title>Newsletter - Empowerment &amp;amp; Constraints - Make it stand out</image:title>
      <image:caption>KPI trees or similar are great for mapping things out and breaking the problem space down</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/56785d7a-441a-4a3a-a446-dd645ecd5f94/Screenshot+2025-02-10+at+7.49.38%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - Empowerment &amp;amp; Constraints - Make it stand out</image:title>
      <image:caption>Get $200 off the Product Mentorship before the end of February! Use code MENTOR200</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/why-you-need-a-not-doing-list</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6c4f94a0-f848-435a-9d4a-91ea1d3050f5/4eOGO10J0udCLXmoLPd0QjYB4Y96mQEerdkEmK4JyNY.jpg</image:loc>
      <image:title>Newsletter - Why You Need a 'NOT Doing' List, not a Todo List - Make it stand out</image:title>
      <image:caption>Source Reddit</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/becd7f25-95e3-4524-977f-0e023a5c1092/IMG_0583+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Why You Need a 'NOT Doing' List, not a Todo List - Make it stand out</image:title>
      <image:caption>My old vs new TV remotes (circa 2019)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ed9d30ce-6213-4340-9164-ec9c83dc4ef0/Negative+Value+2.jpg</image:loc>
      <image:title>Newsletter - Why You Need a 'NOT Doing' List, not a Todo List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/631d736e-ada9-4ccc-aca1-6aa6d7d1dd30/health-benefits-toaster-bath-google-ai-overviews.png.jpeg</image:loc>
      <image:title>Newsletter - Why You Need a 'NOT Doing' List, not a Todo List - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/0b4bdadf-23a5-4509-9ccc-9ee16f065b3a/High+WIP.jpg</image:loc>
      <image:title>Newsletter - Why You Need a 'NOT Doing' List, not a Todo List - Make it stand out</image:title>
      <image:caption>High WIP is damaging on two fronts: it leads to poor customer outcomes and it leads to staff quitting!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8adb6f3c-5f98-4980-9991-5c4c1884a213/IMG_4964.jpg</image:loc>
      <image:title>Newsletter - Why You Need a 'NOT Doing' List, not a Todo List - Make it stand out</image:title>
      <image:caption>"Short tail" = Spike when posted and then a sharp drop off</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/721e5ca9-2170-45d6-9054-098f3d5332e1/IMG_4962.jpg</image:loc>
      <image:title>Newsletter - Why You Need a 'NOT Doing' List, not a Todo List - Make it stand out</image:title>
      <image:caption>Long tail = continued growth over a long horizon (typically with some decline, in this case it's picked up, win!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/what-product-managers-struggled-with-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d4663434-3b4b-453c-9b5a-ce83088bc6c0/product+is+dead.2024-12-27+09_00_39.gif</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/67938a10-70d4-4ae0-841a-dabf6a70d44e/Jira+roadmap+vs+MS+project.jpg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024 - Make it stand out</image:title>
      <image:caption>Thankfully Atlassian has correctly renamed ‘Jira Advanced Roadmaps’ to ‘Plans’ now.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9318a92e-e4d6-40e6-8af9-ed36ccff58dd/Roadmaps+vs+plan+sketch.jpg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024 - Make it stand out</image:title>
      <image:caption>Screenshot from Product Roadmaps webinar: Roadmaps vs Plans</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8188eef8-c446-4eb4-b207-5d61ac2e9799/Screenshot+2025-01-05+at+8.45.07%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024 - Make it stand out</image:title>
      <image:caption>Matt, co-founder of Vistaly talking through using Dropbox as an example</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a2ba54f1-c19a-4c30-bbe0-01a928aef150/Slice+outcomes+not+initiatives.jpg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024 - Make it stand out</image:title>
      <image:caption>Break the problem space down first.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b484250b-d989-4ed2-8f60-962eeb3558b6/Screenshot+2024-03-18+at+06.22.08.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024 - Make it stand out</image:title>
      <image:caption>KPI trees are a great tool for breaking down outcomes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c65a78a2-9b50-48ff-a20d-feabd2a8b237/incremental+vs+iterative.jpg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024 - Make it stand out</image:title>
      <image:caption>It’s easier to do continuous discovery when you work more like the right than the left.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6c295bbd-5ad4-40eb-a3d9-614b284adb89/GbVaLWGWQAAAlHE.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024 - Make it stand out</image:title>
      <image:caption>We started with the black post-it note and then work forwards to '“what we believe would be true for our customers (and then business) when we delivered this?”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735177375221-5QOPSS3DK8XCOACBUKO4/Screenshot+2024-05-26+at+3.28.12%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735178564303-H2ZCZJ4Q0YZHXUKP5L7G/IMG_3184+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735177595088-CUYKKZ4E73Z50USLC5C4/Screenshot+2024-04-18+at+3.38.24%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735178346473-4KNU97278NMFD13XWDRD/Screenshot+2024-03-26+at+11.46.54%E2%80%AFam+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735179697931-7JK5ERCXJILY9XT0W6MS/IMG_3491.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735178273363-1LLQWPIG1EVMW4ES8O5O/IMG_4855.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735178722248-L6LAS0VQ2DDNX8EF788W/Screenshot+2024-08-26+at+7.06.42%E2%80%AFPM.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735178273875-Q0X90FB6S9IVSOAOZFT9/IMG_4806.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735179707493-QHZ4IFJ0Q92OY7AWWBD7/IMG_3429.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735178511232-1B5E3C0MZE5GGSOM9BJI/IMG_3066+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735178459643-GQV8GS7IFHAYW87F9OLB/IMG_3049.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735189639009-UQCSZCNN6UK5RYC6FU7L/IMG_3260.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735178535759-UVXIIDLQHYW53KMQL33F/IMG_3068+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735178619024-K4TZ05ODP4SB148MINZ5/IMG_3390.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735179719966-PBIPADJ59KR0NJRPWHNF/IMG_2739.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735179197040-PYXX8KUDIU7TNRE4RDL8/IMG_3449+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735180233882-UHYXWIEUOBZ8ST1NO013/1718869108608+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735189921825-J5VDZEIOV3ANFUVNO76P/IMG_4437.jpg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1735180897207-X7SVRJ5BA9M6U15C1TEL/IMG_4856.jpg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/192c62b0-051b-4d50-9190-5e5397acf803/IMG_4069.jpeg</image:loc>
      <image:title>Newsletter - Top 5 Challenges Product Managers Faced in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/product-discovery-should-speed-up-delivery-not-slow-it-down</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/df501070-302a-43e9-a2df-4170084fef2e/discovery+speeds+up+delivery.jpg</image:loc>
      <image:title>Newsletter - Product Discovery Should Speed Up Delivery, NOT Slow it Down - Make it stand out</image:title>
      <image:caption>Product Discovery should seed up delivery, not slow it down.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1f915fb0-ccaf-4e31-a265-0f641331d128/back+and+forth+discovery+delivery.gif</image:loc>
      <image:title>Newsletter - Product Discovery Should Speed Up Delivery, NOT Slow it Down - Make it stand out</image:title>
      <image:caption>Handoffs lead to a lot of back-and-forth as context is missed and questions come up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f8b997b6-5ea3-4bc2-969f-8e14144e3a07/Misalignment.png</image:loc>
      <image:title>Newsletter - Product Discovery Should Speed Up Delivery, NOT Slow it Down - Make it stand out</image:title>
      <image:caption>When the spec said ‘customers want to get to the other side’ but you were missing the context (pic credit: Henrik Kniberg)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/data-informed-not-data-driven</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/0964f4b0-5b7f-4d16-b824-1ffd2abcbaa8/unbiased+decisions+data+driven.jpg</image:loc>
      <image:title>Newsletter - Data-Informed, NOT Data-Driven - Make it stand out</image:title>
      <image:caption>Data-informed over data-driven!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/dff7ed4c-dbc7-49a1-89c7-6c1477c0f203/Miro+van+westerndrop+price+sythesis.gif</image:loc>
      <image:title>Newsletter - Data-Informed, NOT Data-Driven - Make it stand out</image:title>
      <image:caption>Using Miro’s new AI to synthesize data from a price survey I did.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/df5e724b-c2db-41e2-a56a-b6deb44760a2/Screenshot+2024-05-16+at+3.15.33%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - Data-Informed, NOT Data-Driven - Make it stand out</image:title>
      <image:caption>Credit: PMF 2022. Average Product Management Salaries by country</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/context-over-control</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/product-discovery-activities-by-risk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a88898d9-6a24-4255-8233-d7a47f038ca7/Screenshot+2023-03-08+at+9.35.31+am.png</image:loc>
      <image:title>Newsletter - Product Discovery Activities by Risk - Make it stand out</image:title>
      <image:caption>Product Discovery activities listed by risk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a88898d9-6a24-4255-8233-d7a47f038ca7/Screenshot+2023-03-08+at+9.35.31+am.png</image:loc>
      <image:title>Newsletter - Product Discovery Activities by Risk - Make it stand out</image:title>
      <image:caption>Product Discovery activities listed by risk</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/is-urgency-the-missing-ingredient-in-prioritisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e5a27ed4-3ba7-4a99-b1a4-b4a87693a349/Screenshot+2024-10-04+at+11.19.49%E2%80%AFAM.jpg</image:loc>
      <image:title>Newsletter - Prioritization &amp;amp; Urgency: Key lessons from John Cutler’s Prioritization Course</image:title>
      <image:caption>Credit: John Cutler. Slide from Effective Prioritization Workshop Course</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f7781ade-85d8-4634-83ad-967ebd26ef8c/Screenshot+2024-10-04+at+11.20.07%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - Prioritization &amp;amp; Urgency: Key lessons from John Cutler’s Prioritization Course - Make it stand out</image:title>
      <image:caption>Credit: John Cutler. Slide from Effective Prioritization Workshop Course</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/40b44813-4dda-4103-bbcb-d42212fbe123/Screenshot+2024-10-04+at+11.20.13%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - Prioritization &amp;amp; Urgency: Key lessons from John Cutler’s Prioritization Course - Make it stand out</image:title>
      <image:caption>Credit: John Cutler. Slide from Effective Prioritization Workshop Course</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/991f489e-2e1e-4168-a855-43212b306689/money-phone.gif</image:loc>
      <image:title>Newsletter - Prioritization &amp;amp; Urgency: Key lessons from John Cutler’s Prioritization Course - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c8706176-490a-4b6d-9e74-ce103014fddf/Screenshot+2024-10-03+at+11.39.00%E2%80%AFAM+copy.png</image:loc>
      <image:title>Newsletter - Prioritization &amp;amp; Urgency: Key lessons from John Cutler’s Prioritization Course - Make it stand out</image:title>
      <image:caption>Sorry John! But had to include this… or should I say sorry Jonno!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1581884c-aaae-475b-b30b-8c989623999f/Screenshot+2024-10-18+at+1.23.26%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - Prioritization &amp;amp; Urgency: Key lessons from John Cutler’s Prioritization Course - Make it stand out</image:title>
      <image:caption>Credit: John Cutler. Slide from Effective Prioritization Workshop Course</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/why-platform-product-management-is-hard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/41cb274a-3f96-4b64-beaf-f4fa0e1d3e5b/IMG_A413B7658DFE-1.jpeg</image:loc>
      <image:title>Newsletter - Why Platform Product Management is Hard! - Make it stand out</image:title>
      <image:caption>Product -&gt; User</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7e4ac536-bc0d-47b1-ba2d-cb97752c7577/IMG_B8F0CBE9E550-1.jpeg</image:loc>
      <image:title>Newsletter - Why Platform Product Management is Hard! - Make it stand out</image:title>
      <image:caption>Platform -&gt; (customer facing) Product -&gt; User</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1e26b60d-b5b0-4319-9778-5d501ba3a576/Screenshot+2024-09-13+at+11.13.39%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - Why Platform Product Management is Hard! - Make it stand out</image:title>
      <image:caption>Credit: Shopify.com/checkout</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/great-leaders-think-bring-problems-lets-find-a-solution-together</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8a996a59-96b2-43da-b2b0-17333fc17c09/1*Kg60FuZwoWxvAlt8_C05wA.jpeg</image:loc>
      <image:title>Newsletter - Great Leaders Think “Bring Problems, Let’s Find a Solution Together” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/802569a2-d7bf-4fa8-abe2-e59b6ffce38c/1*P-RDmpN83yFgaJsgKPd7AA.jpeg</image:loc>
      <image:title>Newsletter - Great Leaders Think “Bring Problems, Let’s Find a Solution Together” - Make it stand out</image:title>
      <image:caption>James Willis dropped some wisdom (as always!)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/your-first-30-days-in-a-new-role-discovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d72cb457-6e82-45e7-bcf2-85e9f23cde77/1_82PPGxUwjL4UQzUVyKETQg.jpeg</image:loc>
      <image:title>Newsletter - What to do in your First 30/60/90 Days as a Product Manager - Make it stand out</image:title>
      <image:caption>400+ people have used this 90 Days workshop template</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c4491a36-d24b-4d1d-a06a-54780c6264dd/PM+learning+backlog+matrix.jpg</image:loc>
      <image:title>Newsletter - What to do in your First 30/60/90 Days as a Product Manager - Make it stand out</image:title>
      <image:caption>4 categories of things to learn in your first 30 days when starting a new Product role</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1a6ef910-3e81-45cb-8201-6efb6ceb7b6b/1_Pq9GRt4GYGpGcd79uQiaww.jpeg</image:loc>
      <image:title>Newsletter - What to do in your First 30/60/90 Days as a Product Manager - Make it stand out</image:title>
      <image:caption>Relationship backlog from the 90 Days workshop template covered in depth in the First 90 Days course.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4b92b924-6a68-4b7a-b254-dbe6e8759a12/PP+first+90+days22.019.jpeg</image:loc>
      <image:title>Newsletter - What to do in your First 30/60/90 Days as a Product Manager - Make it stand out</image:title>
      <image:caption>The 4 pillars of trust (adaptation from Rachel Botsman definition of trust and the Trust formula from the Trusted Advisor)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/dual-track-continuous-discovery-amp-delivery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1cc5d8b3-2758-4a4c-9d32-d81ce257aa0a/dual-track-diagram-2048x1154.jpeg</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Credit: Jeff Patton, sketch of Dual Track</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/db815758-ae08-46ee-97a8-a9a9cb9c9735/1724655503678.jpeg</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Credit: Nathan Baird, Methodry</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a82a2b08-f26c-4026-b1a9-8360d43b959c/Screenshot+2024-08-27+at+4.24.47%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Me trying to explain the pitfalls of project discovery in the webinar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5991cf4f-d9da-4cbc-ba2c-ed026cf055ad/Screenshot+2024-08-27+at+4.25.07%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>The output of product discovery is confidence. Confidence to make a decision (not a solution or designs).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/13efcaca-03b6-4639-b157-b1814bf2ca33/Screenshot+2024-08-27+at+4.24.38%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Discovery = reducing risk by learning through research. Agile = reducing risk by learning through building. It's not an either-or</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f7acd9df-8bc9-49e9-aef4-3de6db7f69f7/IMG_0584.jpg</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Apply agile principles in discovery by breaking down the problem so we can work iteratively</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a69f288f-f8f2-4b64-b720-0c81f2a68162/dual+track+1.jpg</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Discovery for the first iteration and build that. And then again for iteration 2 and so forth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8cdafc96-0e0b-403c-8fca-beefefb2c8f4/Dual+track+2.jpg</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Whilst better than 'project discovery' this is still stop-start, not continuous</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/23c12330-9a20-45c7-b36d-ba0f480b4c13/dual+track+3.jpg</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Continuous discovery and delivery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b3ff4efa-fe90-498f-9099-5df5709494b2/dual+track+4.jpg</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Remember that product discovery is about discovering what NOT to do, just as much it is discovering what we should do!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fb4ac088-0b3c-4f93-b7d7-78db8f270202/1_sRQwAqLZ20OVqoPkqPuCcw.jpeg</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Dual track works best when we're outcome-oriented</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d484b235-cd90-4afe-9681-d4bfea5bf7fb/1_RQdZ-75VA7qEr4a0qv_YHg+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Dual Track: Continuous Discovery &amp;amp; Delivery - Make it stand out</image:title>
      <image:caption>Opportunity backlog vs Development backlog</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/introduction-to-product-discovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6abb951f-aa7d-458b-8946-25fc46541119/Webinar_+Explore+vs+Exploit+risk.jpg</image:loc>
      <image:title>Newsletter - Breaking Product Discovery into First Principles - Make it stand out</image:title>
      <image:caption>Product Discovery is about reducing risk by doing research before building. So we have confidence that we’re solving meaningful problems in the best way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5a66a8bb-8c90-4aff-b26d-4891b8fcd755/Screenshot+2024-08-14+at+8.51.19%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - Breaking Product Discovery into First Principles - Make it stand out</image:title>
      <image:caption>3 big risks: Desirability, Viability and Feasibility</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1a78d0bf-ef96-47ab-8886-26bd2ecc945e/Screenshot+2024-08-14+at+8.51.44%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - Breaking Product Discovery into First Principles - Make it stand out</image:title>
      <image:caption>Problem vs Solution space</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f60a9373-02cb-4405-884c-0ece0cc21171/Screenshot+2024-08-14+at+8.52.08%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - Breaking Product Discovery into First Principles - Make it stand out</image:title>
      <image:caption>Example activities and how they change as we move from majority problem to majority solution</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/63106a62-8bb9-4c2b-a81c-5a4768a858a8/1_v9ISrkQO1XlkJ7TQXlldqQ.jpeg</image:loc>
      <image:title>Newsletter - Breaking Product Discovery into First Principles - Make it stand out</image:title>
      <image:caption>The product trio ensure we have cover, desirability, viability and feasibility</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7c6f88c6-2a7d-4a6c-986b-ccd89a50ff49/Screenshot+2024-08-14+at+8.53.21%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - Breaking Product Discovery into First Principles - Make it stand out</image:title>
      <image:caption>A framing to help with time boxing from Jeff Patton: high risk/low certainty = high investment into discovery = longer timebox</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c1640dc4-926e-4331-8840-06c278d937c6/Screenshot+2024-08-14+at+8.52.35%E2%80%AFAM.png</image:loc>
      <image:title>Newsletter - Breaking Product Discovery into First Principles - Make it stand out</image:title>
      <image:caption>Assumptions Mapping: assumptions in the top right are your 'Riskiest Assumptions'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2bc55e29-5996-4139-8a62-afa73450d9db/Discovery+loop.jpg</image:loc>
      <image:title>Newsletter - Breaking Product Discovery into First Principles - Make it stand out</image:title>
      <image:caption>Continuous Product Discovery loop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5a134264-a5a9-4111-bfdb-eb5e1264d81c/Screenshot+2023-11-28+at+11.08.59%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Breaking Product Discovery into First Principles - Make it stand out</image:title>
      <image:caption>Product Discovery Kick off Workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c3465cb5-b251-43db-a640-e572190bf0a0/Product+Pathways+Preview+gif.2023-05-16+15_12_41+copy.gif</image:loc>
      <image:title>Newsletter - Breaking Product Discovery into First Principles - Make it stand out</image:title>
      <image:caption>Preview of the Stakeholder Management Essentials course on Product Pathways</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/healthy-and-unhealthy-tension</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/20332504-9c08-4741-93ea-df335ed6096a/0*ZjYSm_q36J4KChdn.jpg</image:loc>
      <image:title>Newsletter - Health and Unhealthy Tension - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/25k-followers-qampa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/dee1b563-d43c-42fc-b100-4180dd08b3af/giphy-16.gif</image:loc>
      <image:title>Newsletter - 25k Q&amp;amp;A: Advice on Strategy, Influence, and Prioritization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2707189a-363e-44cb-bc65-70f5d0690cf2/Screenshot+2024-02-29+at+7.57.34%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - 25k Q&amp;amp;A: Advice on Strategy, Influence, and Prioritization - Make it stand out</image:title>
      <image:caption>Product Strategy Workshop available on the Miroverse</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/12aeb79f-0fcc-403c-9869-af76c1804e6b/IMG_1930.jpeg</image:loc>
      <image:title>Newsletter - 25k Q&amp;amp;A: Advice on Strategy, Influence, and Prioritization - Make it stand out</image:title>
      <image:caption>Credit: Jeff Patton. From Passionate Product Leadership Course</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a8850010-1fb1-4d7b-a6a6-adedf2cfaf61/63f87a2fdf8735ed00e064ac_mckinsey%25203%2520horizons%2520framework%2520cascade%2520strategy%2520graph.png</image:loc>
      <image:title>Newsletter - 25k Q&amp;amp;A: Advice on Strategy, Influence, and Prioritization - Make it stand out</image:title>
      <image:caption>Credit: Cascade, McKinsey Three Horizon Framework</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/74d5fea3-29f3-4b89-9f8f-aeba51134dd9/65456138c48359334e6a9ad5_70+20+10+rule+3+horizons.png</image:loc>
      <image:title>Newsletter - 25k Q&amp;amp;A: Advice on Strategy, Influence, and Prioritization - Make it stand out</image:title>
      <image:caption>Credit: Cascade, McKinsey Three Horizon Framework</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a234d70e-7001-4bad-9a35-a63104ef7080/IMG_1568.jpg</image:loc>
      <image:title>Newsletter - 25k Q&amp;amp;A: Advice on Strategy, Influence, and Prioritization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b15a325a-53bf-41fe-92c3-25fe0970ae94/IMG_1574.2024-07-19+08_25_26.gif</image:loc>
      <image:title>Newsletter - 25k Q&amp;amp;A: Advice on Strategy, Influence, and Prioritization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/a-dichotomy-to-manage-not-a-problem-to-solve</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/eaad3371-3427-42e4-bd85-354b0bfa476b/EkRR6zrUwAIDlm-.jpeg</image:loc>
      <image:title>Newsletter - A Dichotomy to Manage, Not a Problem to Solve - Make it stand out</image:title>
      <image:caption>We need to solve customer problems that drives a business impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/product-sparring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a09e6f8e-0df0-4604-8f85-3cd582b1f860/Product+sense.jpg</image:loc>
      <image:title>Newsletter - Effective Ways to Build Your Product Sense - Make it stand out</image:title>
      <image:caption>In the last couple of years “Product Sense” Interviews have gained popularity</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/4-common-product-discovery-mistakesand-how-to-avoid-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/41cac54c-d2c1-4480-985a-491fa6f33852/IMG_24D58A384679-1.jpeg</image:loc>
      <image:title>Newsletter - 4 Common Product Discovery Mistakes (and how to avoid them) - Make it stand out</image:title>
      <image:caption>We can spend forever trying to learn everything. However there’s a point where we’ve learned enough to make an informed decision and move on.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1583f025-c10c-4bf6-8245-c26c2a9cfa05/IMG_1962.jpeg</image:loc>
      <image:title>Newsletter - 4 Common Product Discovery Mistakes (and how to avoid them) - Make it stand out</image:title>
      <image:caption>Credit Jeff Patton. Pic from his Passionate Product Leadership course workbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5a134264-a5a9-4111-bfdb-eb5e1264d81c/Screenshot+2023-11-28+at+11.08.59%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - 4 Common Product Discovery Mistakes (and how to avoid them) - Make it stand out</image:title>
      <image:caption>Watch a walkthrough of the Discovery Kick Off Workshop here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d8ed7c6d-1cb2-4d39-bcc8-c0144823d05d/assumptions+map.jpg</image:loc>
      <image:title>Newsletter - 4 Common Product Discovery Mistakes (and how to avoid them) - Make it stand out</image:title>
      <image:caption>Assumptions Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9b86e033-921d-421c-bc68-5828661b1aa5/1_N7h7w_gqtvWgC67Wx7Q53A.jpeg</image:loc>
      <image:title>Newsletter - 4 Common Product Discovery Mistakes (and how to avoid them) - Make it stand out</image:title>
      <image:caption>Experiment Board Template from ‘How to Kick off Product Discovery like a Pro’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fc45ed2a-589b-4e7f-b76a-b09727308b5f/Survivorship-bias.svg.png</image:loc>
      <image:title>Newsletter - 4 Common Product Discovery Mistakes (and how to avoid them) - Make it stand out</image:title>
      <image:caption>A popular visual representation of survivorship bias. Credit wikipedia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8b74a3df-3ae5-45d3-a597-e04d7b00a8ce/Screenshot+2024-06-15+at+2.29.01%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - 4 Common Product Discovery Mistakes (and how to avoid them) - Make it stand out</image:title>
      <image:caption>Spend time defining your target user(s) that you wish to interview. This should be based on the problem you’re trying to solve and the assumptions you want to test. Get this Interview Guide template here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2d7b0b71-4c34-4856-881a-8089eea78e62/Screenshot+2024-06-15+at+2.29.32%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - 4 Common Product Discovery Mistakes (and how to avoid them) - Make it stand out</image:title>
      <image:caption>Table to recruit and track you users interviews. From this template.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/52fe5793-e5dc-4953-88e6-3de8628ed497/56035123-10670899-image-a-37_1648701093470.jpg</image:loc>
      <image:title>Newsletter - 4 Common Product Discovery Mistakes (and how to avoid them) - Make it stand out</image:title>
      <image:caption>Many fuel stations aren't suitable for large semi-trailer trucks - like this one!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/okrs-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/56df887a-26c3-4897-8f5b-ea31b3f0d651/IMG_1082.jpeg</image:loc>
      <image:title>Newsletter - OKRs ≠ Strategy - Make it stand out</image:title>
      <image:caption>OKR -&gt; Work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/dc283fb0-33f0-4873-ba35-ae70b2b232d5/IMG_0434.jpeg</image:loc>
      <image:title>Newsletter - OKRs ≠ Strategy - Make it stand out</image:title>
      <image:caption>Vision -&gt; OKR -&gt; Work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/925321f3-ab7e-471a-8554-51bcab4552cc/IMG_0436.jpeg</image:loc>
      <image:title>Newsletter - OKRs ≠ Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9ff4fb21-6338-4917-bb89-0f8b967eacde/IMG_0438.jpeg</image:loc>
      <image:title>Newsletter - OKRs ≠ Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6b11db74-76b5-452f-9f4d-67d0c663246d/IMG_3454.jpg</image:loc>
      <image:title>Newsletter - OKRs ≠ Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e5c66b02-6333-487a-b342-f525d185fb52/IMG_0437+%281%29.jpeg</image:loc>
      <image:title>Newsletter - OKRs ≠ Strategy - Make it stand out</image:title>
      <image:caption>Vision -&gt; Strategy -&gt; OKRs -&gt; Roadmap -&gt; Work</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/notes-from-leading-the-product-sydney-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/48b4699d-ff8f-4eda-a23f-1cc4dfc5bbf0/Screenshot+2024-05-24+at+3.12.25%E2%80%AFPM.jpg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Leading the Product Boat afterparty</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4f5052e1-19da-4704-a779-cd807c15c5c3/IMG_3235+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit Siddha Ganju, Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1716191820976-D0GCVC8I416WTUYCX8VM/IMG_3249.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit Paul Wissam, Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/060be65c-9469-4f3b-a446-8e01704bccda/IMG_3252.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit Paul Wissam, Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8bb209a2-36e2-4126-9a2b-4e7effb275cb/IMG_3259.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit Sean Flaherty, Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c5a9371f-b0f7-4d7f-961e-e57da500c6c2/IMG_3265+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit Sean Flaherty, Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/0829d3a9-c043-499d-8669-b1e2bbce5fcc/IMG_3276+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit Sean Flaherty, Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9f2f80ea-bd8b-4842-bd18-98be3782f800/71D63fouXgL._AC_UF1000%2C1000_QL80_.jpg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways</image:title>
      <image:caption>Because blaming someone or holding them accountable for the outcome can activiate the ‘lizard brain’, and we move into a fight, flight, freeze, or facade mode. I’m sure you’ve seen this before where people are far more concerned with covering their own ass than do what’s best for the company and customers. Therefore, regardless of who's fault, taking ownership and working together to solve the problem is where creativity and innovation happen. Want to dive deeper into this topic? Sean recommends reading the book: ‘Why We Do What We Do: understanding motivation’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ce77a5a5-8151-4cf1-9101-4b7024cdbd35/IMG_3313.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Navya Rehani Gupta Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f2eece6f-46db-418a-bea7-65d5d4a1ad8f/IMG_3317.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Navya Rehani Gupta Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9eac5133-29e7-438b-9f9e-c79cbc7bb2c5/IMG_3323.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Navya Rehani Gupta Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/83d808ca-543c-494f-9be5-dc3391bd0a6a/IMG_3325.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Navya Rehani Gupta talk Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a3c35ce2-4d82-4c0c-a1f7-9f0dbd109320/IMG_3294.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Scott Burns Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/91869ae8-68ae-49d6-9070-d56a901e3d8f/IMG_3306.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Scott Burns Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/64c813bb-b4bf-4739-bdaf-c7ed140f4609/IMG_3303.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Scott Burns Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/112790d1-ebf0-48ab-a352-dd155dc40fb9/IMG_3334.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Octavia Maddox Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/379c6a17-5087-449c-b9a3-110d73f79148/IMG_3344.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Octavia Maddox Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/345ef28c-35b6-4e0a-8e71-3c0f5595ad64/IMG_3359.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Octavia Maddox, The Futures Wheel Example, Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/86f7b29a-e07a-41df-b51c-ce87af0a6021/IMG_3353.jpeg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Credit: Octavia Maddox Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1716691376339-N6NK564W4RNCNEYD2KEO/LTP+boat+1.gif</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/48b4699d-ff8f-4eda-a23f-1cc4dfc5bbf0/Screenshot+2024-05-24+at+3.12.25%E2%80%AFPM.jpg</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1716691390082-K81146DZTGJWBD2O7UDR/ltp+boat+3.gif</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/50855c2c-e42e-4238-93bd-a3353d0e09fa/Screenshot+2024-05-26+at+3.28.12%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - Leading the Product Sydney 2024 - Takeaways - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/conference-takeaways-amp-breaking-down-outcomes-not-initiatives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/060be65c-9469-4f3b-a446-8e01704bccda/IMG_3252.jpeg</image:loc>
      <image:title>Newsletter - Conference Takeaways &amp;amp; Breaking Down Outcomes, Not Initiatives - Make it stand out</image:title>
      <image:caption>Credit Paul Wissam, Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f7dff427-6bce-4f46-9042-0e0dcb523cca/IMG_3276.jpeg</image:loc>
      <image:title>Newsletter - Conference Takeaways &amp;amp; Breaking Down Outcomes, Not Initiatives - Make it stand out</image:title>
      <image:caption>Credit Sean Flaherty, Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9eac5133-29e7-438b-9f9e-c79cbc7bb2c5/IMG_3323.jpeg</image:loc>
      <image:title>Newsletter - Conference Takeaways &amp;amp; Breaking Down Outcomes, Not Initiatives - Make it stand out</image:title>
      <image:caption>Credit: Navya Rehani Gupta Leading the Product Sydney 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c5b01ebc-ed37-47ee-817a-6dbb9e9159fe/Screenshot+2024-05-20+at+6.04.06%E2%80%AFPM.jpg</image:loc>
      <image:title>Newsletter - Conference Takeaways &amp;amp; Breaking Down Outcomes, Not Initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1716191837259-U4IOSF23UQHUDBAS7IIC/IMG_3226.jpeg</image:loc>
      <image:title>Newsletter - Conference Takeaways &amp;amp; Breaking Down Outcomes, Not Initiatives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1716191806624-E5G4YB2H304EKQD62EYG/IMG_3342.jpeg</image:loc>
      <image:title>Newsletter - Conference Takeaways &amp;amp; Breaking Down Outcomes, Not Initiatives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1716191820976-D0GCVC8I416WTUYCX8VM/IMG_3249.jpeg</image:loc>
      <image:title>Newsletter - Conference Takeaways &amp;amp; Breaking Down Outcomes, Not Initiatives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1716191820975-5U4YMX5EQZT5B8BX7INZ/IMG_3235.jpeg</image:loc>
      <image:title>Newsletter - Conference Takeaways &amp;amp; Breaking Down Outcomes, Not Initiatives</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/dealing-with-stakeholders-with-solutions-not-problems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e81e091b-9b5b-4a38-80cd-1adc2f6ea693/8pli70.jpg</image:loc>
      <image:title>Newsletter - Dealing with Stakeholders coming with Solutions, not Problems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d9714276-157b-465c-b346-133d955a2502/8plife.jpg</image:loc>
      <image:title>Newsletter - Dealing with Stakeholders coming with Solutions, not Problems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a2fa0329-8507-408a-add3-78278c008af4/Screenshot+2023-06-08+at+11.05.07+am.png</image:loc>
      <image:title>Newsletter - Dealing with Stakeholders coming with Solutions, not Problems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/577b42a9-4b28-4a5a-8fef-42975a5510e3/Screenshot+2023-06-08+at+11.10.05+am+copy.png</image:loc>
      <image:title>Newsletter - Dealing with Stakeholders coming with Solutions, not Problems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/cdd549a9-8b09-48a9-b28d-d47485b056ae/Screenshot+2023-06-01+at+10.26.10+am+copy.png</image:loc>
      <image:title>Newsletter - Dealing with Stakeholders coming with Solutions, not Problems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/3-product-vision-formats-that-arent-boring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/656bcf94-af6a-4d39-b742-023e1a7422f9/no-strategy.jpg</image:loc>
      <image:title>Newsletter - 3 Product Vision Formats That Aren’t Boring! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5e449af4-95f6-4186-8483-0030f5da8176/Example+Vision+1.jpg</image:loc>
      <image:title>Newsletter - 3 Product Vision Formats That Aren’t Boring! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e7fabde8-67ef-44ef-b5ab-5c4f4561a63c/Screenshot+2024-05-01+at+12.27.54%E2%80%AFPM.png</image:loc>
      <image:title>Newsletter - 3 Product Vision Formats That Aren’t Boring! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/50ac440a-d586-491d-9b46-43ae307a8d28/Example+Vision+3.jpg</image:loc>
      <image:title>Newsletter - 3 Product Vision Formats That Aren’t Boring! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/do-you-want-to-win-arguments-or-solve-problems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/04be64b9-e442-44ac-8323-5fbe5e897a88/80j0x9.jpg</image:loc>
      <image:title>Newsletter - Do you want to win arguments or solve problems? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6f3d8771-0ca8-4451-987e-5ea2fd13bdda/IMG_1848.jpeg</image:loc>
      <image:title>Newsletter - Do you want to win arguments or solve problems? - Make it stand out</image:title>
      <image:caption>Or as I like to say: “People can copy your product but they can’t copy the way you do product”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/releasing-is-not-launching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5e429867-a80f-4f75-b507-2308010bd93c/8m9zsa.gif</image:loc>
      <image:title>Newsletter - Release ≠ Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6b71dac8-0e47-4992-8465-17a465621c04/release+doesnt+equal+launch.jpg</image:loc>
      <image:title>Newsletter - Release ≠ Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/50a016fa-803c-426a-bca8-339c515e492b/canva+create.gif</image:loc>
      <image:title>Newsletter - Release ≠ Launch - Make it stand out</image:title>
      <image:caption>Credit: Canva Create 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/building-effective-product-roadmaps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9318a92e-e4d6-40e6-8af9-ed36ccff58dd/Roadmaps+vs+plan+sketch.jpg</image:loc>
      <image:title>Newsletter - Building Effective Product Roadmaps - Make it stand out</image:title>
      <image:caption>Roadmaps vs Plans with annotations from the webinar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/67938a10-70d4-4ae0-841a-dabf6a70d44e/Jira+roadmap+vs+MS+project.jpg</image:loc>
      <image:title>Newsletter - Building Effective Product Roadmaps - Make it stand out</image:title>
      <image:caption>I always felt that Jira Advanced Roadmaps (now Plans) was poorly named as it was a Planning tool, not a Roadmap - good to see that corrected.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/008e1819-28f8-4c3f-bb31-4df535c0a6db/Screenshot+2024-04-02+at+4.29.01%E2%80%AFpm.png</image:loc>
      <image:title>Newsletter - Building Effective Product Roadmaps - Make it stand out</image:title>
      <image:caption>Table from Jira Product Discovery guide explaining the difference between Jira Product Discovery and Jira Software showing the clear diliniation between roadmapping vs planning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a78a31e0-35b9-42ce-9e02-7647a6922c14/Screenshot+2024-04-02+at+5.27.52%E2%80%AFpm.png</image:loc>
      <image:title>Newsletter - Building Effective Product Roadmaps - Make it stand out</image:title>
      <image:caption>Sketch of the cone of uncertainty. Screenshot from last week’s webinar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fc432607-0432-489e-8b9c-ed4c7be1a488/Screenshot+2024-03-27+at+7.17.11%E2%80%AFpm.png</image:loc>
      <image:title>Newsletter - Building Effective Product Roadmaps - Make it stand out</image:title>
      <image:caption>Poll results from last week’s webinar on Product Roadmaps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9ec8b612-bf39-4696-8ad8-7c26b6b14090/dates+cone+of+uncertainty.jpg</image:loc>
      <image:title>Newsletter - Building Effective Product Roadmaps - Make it stand out</image:title>
      <image:caption>Dates getting broader as the cone of uncertainty gets wider. Screenshot from last week’s webinar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/81cc70ab-0475-4ade-8d04-1cf689a7e8c3/Screenshot+2024-04-02+at+5.28.14%E2%80%AFpm.png</image:loc>
      <image:title>Newsletter - Building Effective Product Roadmaps - Make it stand out</image:title>
      <image:caption>Visualising more concrete roadmap items, like features, at the start of the cone of uncertainty and getting less concrete later (ie opportunities). Screenshot from last week’s webinar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5f495d5f-e278-4feb-9e9a-2adaf4ed1ec4/Product+Roadmap+comments.jpg</image:loc>
      <image:title>Newsletter - Building Effective Product Roadmaps - Make it stand out</image:title>
      <image:caption>Example Product Roadmap that covers most of the elements I talked about. Credit to Productbaord for the example roadmap.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a4042967-c1da-4f7d-841a-31568aa7b487/3+levels+of+Product+Roadmaps.jpg</image:loc>
      <image:title>Newsletter - Building Effective Product Roadmaps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/cac359e3-4ce5-4d12-a237-fd3a3480e2bb/Screenshot+2024-03-27+at+7.17.19%E2%80%AFpm.png</image:loc>
      <image:title>Newsletter - Building Effective Product Roadmaps - Make it stand out</image:title>
      <image:caption>Poll results from the webinar on Product Roadmaps.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/large-backlogs-and-unmeasurable-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d80edf33-ca6f-41e6-be21-9eede9b46485/Decision-Stack---What-you-say-no-to.png</image:loc>
      <image:title>Newsletter - Long Backlogs and Unmeasurable Work - Make it stand out</image:title>
      <image:caption>Credit: Martin Eriksson, The Decision Stack</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b484250b-d989-4ed2-8f60-962eeb3558b6/Screenshot+2024-03-18+at+06.22.08.jpeg</image:loc>
      <image:title>Newsletter - Long Backlogs and Unmeasurable Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d2c2051c-1c63-421e-9eac-ab47666a4102/IMG_0593.jpg</image:loc>
      <image:title>Newsletter - Long Backlogs and Unmeasurable Work - Make it stand out</image:title>
      <image:caption>Business &lt;- Product &lt;- User Outcomes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5945327a-1b09-4bd5-bae8-615a023ad678/IMG_C01498BE4D6D-1.jpeg</image:loc>
      <image:title>Newsletter - Long Backlogs and Unmeasurable Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/31cc13ff-14dc-499c-b6ba-349c5bd8cc2f/IMG_0595.jpg</image:loc>
      <image:title>Newsletter - Long Backlogs and Unmeasurable Work - Make it stand out</image:title>
      <image:caption>Breaking down outcomes can also help you identify and focus on improving leading metrics, giving you early feedback.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/55d9f04c-ebdc-4eff-8c70-a486457f7432/try+something.jpg</image:loc>
      <image:title>Newsletter - Long Backlogs and Unmeasurable Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/break-outcomes-down-over-large-initiatives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a2ba54f1-c19a-4c30-bbe0-01a928aef150/Slice+outcomes+not+initiatives.jpg</image:loc>
      <image:title>Newsletter - Break Outcomes Down, Not Initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/18adeeb8-b729-45fe-bbc5-c40fa3a0005c/686a6d2d1ca973b5d803df59cd4caf4d.gif</image:loc>
      <image:title>Newsletter - Break Outcomes Down, Not Initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e20b3a89-832b-4c3c-b7d1-a66a8d74fa7d/giphy-11.gif</image:loc>
      <image:title>Newsletter - Break Outcomes Down, Not Initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c65a78a2-9b50-48ff-a20d-feabd2a8b237/incremental+vs+iterative.jpg</image:loc>
      <image:title>Newsletter - Break Outcomes Down, Not Initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/44fd11c6-db7d-465d-a5f7-f677fbf7f04b/IMAG2175+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Break Outcomes Down, Not Initiatives - Make it stand out</image:title>
      <image:caption>Circa 2017: Our user journey printed on the wall (screen-by-screen) with user feedback on post-it notes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f7acd9df-8bc9-49e9-aef4-3de6db7f69f7/IMG_0584.jpg</image:loc>
      <image:title>Newsletter - Break Outcomes Down, Not Initiatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/efe2720e-f7d9-4390-807b-897e35df9fcc/breaking+down+outcomes+-+user+journey+map.jpg</image:loc>
      <image:title>Newsletter - Break Outcomes Down, Not Initiatives - Make it stand out</image:title>
      <image:caption>Visual Example of breaking down the outcome/problem space.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/building-greater-role-clarity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ff636da5-44d3-4469-bfad-09eac9fa915a/howvswhat.jpg</image:loc>
      <image:title>Newsletter - Building Greater Role Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b25dde1a-cafb-4a56-b72a-f1f3e7a26bfc/9b9f6a37-a084-4df1-84ad-6992119c68dc_2240x1464.png</image:loc>
      <image:title>Newsletter - Building Greater Role Clarity - Make it stand out</image:title>
      <image:caption>Credit: John Cutler, Mandate Levels. “#5: Comparing teams with rigid and looser role boundaries.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b29cce90-fc42-40b4-ae06-7d0ea137022e/1_-_6ku4_UALjImRHNGWYZlw.jpeg</image:loc>
      <image:title>Newsletter - Building Greater Role Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/42b2432a-cec7-4496-a53b-72e509c433a6/Screen+Shot+2019-01-30+at+1.29.13+pm.jpeg</image:loc>
      <image:title>Newsletter - Building Greater Role Clarity - Make it stand out</image:title>
      <image:caption>Example Role Expectation Matrix</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/284a3522-9bba-420c-b5bb-ce6fc57fffc1/1_mrpsAL2813MLmqB1x9eXMw.jpeg</image:loc>
      <image:title>Newsletter - Building Greater Role Clarity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/cfac0338-a92c-44b2-95e9-2619daf8bb89/IMG_0152.jpeg</image:loc>
      <image:title>Newsletter - Building Greater Role Clarity - Make it stand out</image:title>
      <image:caption>Example: R&amp;R Venn diagram Workshop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/product-strategy-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2707189a-363e-44cb-bc65-70f5d0690cf2/Screenshot+2024-02-29+at+7.57.34%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - The Process of Building a Great Product Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/plg-pricing-and-monetization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4b86b88e-a2c7-45b8-a398-9d95e11eb4aa/freemium.jpg</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4b607067-5c4c-4643-8c00-fc7d8a1df725/free+trial.jpg</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/68be51f0-3875-43e1-97a7-3d7d96a9f8c4/op+out+vs+opt+in.jpg</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8e0469f0-2468-4450-a513-4d07fc641195/1fcc80d63618ce53a74e2c786c65661d64b8dadc-1500x938.jpeg</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Trial vs Freemium vs Reverse Trial. Credit: Amplitude &amp; Elena Verna.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f3665151-4bde-482c-a598-07e37cad9f5a/Screen+Recording+2024-02-14+at+10.41.55%E2%80%AFam.2024-02-14+10_55_43.gif</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Screen recording of Maxio interactive product walkthrough, from their website 2024</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5f220745-eb16-4024-b348-c4a445db56f9/convertkitlandingpages.jpg</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/427ae87f-5987-47ba-b492-b256222b2f5d/Screenshot+2024-02-13+at+5.29.10%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Credit: Screenshot Feb 2024 of Canva’s Pricing Page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/72f29d1e-1c7a-4f1c-a6dd-d4bd222caaf2/Screenshot+2024-02-13+at+8.44.47%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Credit: Screenshot Feb 2024 of ConvertKit’s Pricing Page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6a4c9b9b-2233-4993-b010-5e866634b822/Screenshot+2024-02-13+at+5.54.31%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Credit: Screenshot, 2024 Feb of Linear’s Pricing Page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f2e85c2d-9cc7-46e6-ae75-7b8d37ed89f5/Screenshot+2024-02-14+at+2.09.05%E2%80%AFpm.png</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Bannerbear does a usage based trial by giving your 30 API Credits | Credit: Screenshot Feb 2024, Bannerbear pricing page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/88bb6d76-c29e-4469-8e5f-a6d409afc20a/1197240_emilyallan_v3_100721-au.jpeg</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>The Kano Model. Credit Qualtrics for the pic. You can read their article on the Kano Model here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b47153f4-f138-4358-b306-03cbbccda443/Image+15-2-2024+at+8.36%E2%80%AFam.jpg</image:loc>
      <image:title>Newsletter - 5 Different PLG Pricing and Monetization Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/product-newsletters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158046270-K3FYXYKOL69G34W970N8/Screenshot+2024-02-06+at+5.33.14%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158048241-C2YOYWHZW1H7ICC6KDIQ/Screenshot+2024-02-06+at+5.33.21%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158049897-8KE0NBL6P0ICFGYNUJ0B/Screenshot+2024-02-06+at+5.33.28%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158828488-COK1N06RUYIQDTHXN0ZD/Screenshot+2024-02-06+at+5.37.39%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158830469-X4LHHQRJZT8F1IVJLW19/Screenshot+2024-02-06+at+5.37.48%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158831941-DIEXEQLRCGOEHGHRU7LB/Screenshot+2024-02-06+at+5.37.56%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158833358-IHDFKQSB4UOYSPFO8Q11/Screenshot+2024-02-06+at+5.38.08%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158910432-A2I4JNLYD8V44P543NAV/Screenshot+2024-02-06+at+5.46.03%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158913499-A56AK0VG2MQ475QQ766J/Screenshot+2024-02-06+at+5.46.15%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158922609-R5P4NC7V8KO9H6TXKXX7/Screenshot+2024-02-06+at+5.46.24%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158921611-H5TE3J1IGUOQBTOJSJ86/Screenshot+2024-02-06+at+5.46.39%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1707158923500-PXYUEUW3MDV7MGTEIMM0/Screenshot+2024-02-06+at+5.46.50%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Product Newsletters</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/why-you-should-remove-features</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/54777a48-a5d1-438b-a291-d47b68b86160/Screenshot+2024-01-29+at+1.20.49%E2%80%AFpm.png</image:loc>
      <image:title>Newsletter - When Did You Last Remove a Feature? - Make it stand out</image:title>
      <image:caption>Email from Grammarly, notifying me that they will be discontinuing their desktop apps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5bb72190-213f-4005-aa81-627f09466593/Pendo_eBook_2019_FeatureAdoptionReport_2020Refresh_SEO_KeyFinding_1200w.png</image:loc>
      <image:title>Newsletter - When Did You Last Remove a Feature? - Make it stand out</image:title>
      <image:caption>Credit: Pendo 2019 Feature Adoption Report</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/decision-velocity-and-drag</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/509c085e-43a0-4f83-880f-bdf84f55a590/decision+velocity.jpg</image:loc>
      <image:title>Newsletter - Decision Velocity &amp;amp; Drag - Make it stand out</image:title>
      <image:caption>Where do you sit on the spectrum from Organisation A to Organisation B?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7cf7eccc-c2df-49a9-a7ea-e6a40332ceed/High+WIP.jpg</image:loc>
      <image:title>Newsletter - Decision Velocity &amp;amp; Drag - Make it stand out</image:title>
      <image:caption>High WIP doesn’t just hurt decision velocity, it’s bad for your people and customers too!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/36459ba4-d435-436d-bcc1-16412a4958c8/IMG_FAF71CC0505D-1.jpeg</image:loc>
      <image:title>Newsletter - Decision Velocity &amp;amp; Drag - *‘slack’ imagine a rope. It’s either pulled tight or there’s some ‘slack’ (some give in the rope).</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/the-adjacent-growth-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1251455b-8bb7-4bcd-9eff-4d20ee658667/niche.004.jpeg</image:loc>
      <image:title>Newsletter - The Adjacent Growth Strategy - Make it stand out</image:title>
      <image:caption>The Niche Canvas can be a neat tool for thinking about expanding beyond your initial 'niche’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/bc654b5b-b723-4786-8fc9-410020855708/productmarketmatrix.jpg</image:loc>
      <image:title>Newsletter - The Adjacent Growth Strategy - Make it stand out</image:title>
      <image:caption>The Product/Market Expansion Grid</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ce94abe9-3c21-49b4-9de6-3c3b1bee8d6a/increase+risk.jpg</image:loc>
      <image:title>Newsletter - The Adjacent Growth Strategy - Make it stand out</image:title>
      <image:caption>Risk increases the further you move away from your existing product and market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/470ea538-a5de-4e72-9e5b-721f39b2174a/ADJACENT+MARKETS.jpg</image:loc>
      <image:title>Newsletter - The Adjacent Growth Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/419008bd-890a-4dd3-86b0-01dd2438bb1e/Adjacent+Market.jpg</image:loc>
      <image:title>Newsletter - The Adjacent Growth Strategy - Make it stand out</image:title>
      <image:caption>Option 1: Move your current Product Offering into an Adjacent Market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4c93e0e9-fb28-4d19-adfb-8ed8f8b6d9a6/adjacent+products.jpg</image:loc>
      <image:title>Newsletter - The Adjacent Growth Strategy - Make it stand out</image:title>
      <image:caption>Option 2 is to build adjacent products for your existing market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/892fdd05-b1f6-4b9e-92d5-a824f5e8c2a3/1+degree+rule.jpg</image:loc>
      <image:title>Newsletter - The Adjacent Growth Strategy - Make it stand out</image:title>
      <image:caption>‘The 1 Degree of Separation Rule’ means expanding no further than 1-degree of separation from your core product/market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7c84a1e9-22a8-4b8d-809d-0063d4e0fe3c/lululemonexample.jpg</image:loc>
      <image:title>Newsletter - The Adjacent Growth Strategy - Make it stand out</image:title>
      <image:caption>Lululemon grew through 1-degree of separation moves</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fe75e012-c232-4a28-a3de-2a385b69e290/expansion-example_slower.gif</image:loc>
      <image:title>Newsletter - The Adjacent Growth Strategy - Make it stand out</image:title>
      <image:caption>Moving into entirely new markets requires developing a deliberate expansion path</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/808f76f5-a39e-494b-881b-f0b86f6c2213/nichecanvasdegreeofseperation.jpg</image:loc>
      <image:title>Newsletter - The Adjacent Growth Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/niche-ing-down</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/98bf8947-61ce-4934-9a5e-12ae6fb10a41/1990481001.jpg</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>Credit: ABC - Screenshot of the old ‘Wake up with the ABC’ feature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/aae93d55-1fce-4fd3-8803-7302cb646f8d/Screenshot+2023-12-15+at+12.57.45%E2%80%AFpm.png</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>The ABC News App today (2023)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b8d3ca6a-efdf-43a3-9965-f9fd69c92fe3/Niche+Canvas.png</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>Niche Canvas. Download the canvas here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8766826c-34ef-457c-9d90-4de118319e42/niche.008.jpeg</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>Lululemon Example: First layer is the broad customer you are targeting. Think of it as the Industry or Market you're operating in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9b9497ab-421e-4a15-acaa-3b208fea4195/niche.001+copy.jpeg</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>Amazon example: When Amazon first launched it was a bookstore and therefore targeting people who read.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ecacf289-4e3c-40af-9477-1d165bafb836/niche.007.jpeg</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/946907a3-1106-429b-a435-62ac32a3069d/niche.001+copy+2.jpeg</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1717b12f-e666-446d-92af-151b785d42d1/niche.003.jpeg</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c20047a7-1418-4367-af70-b14ed495eadb/niche.001.jpeg</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1251455b-8bb7-4bcd-9eff-4d20ee658667/niche.004.jpeg</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>The ‘Niche Canvas’ is also a powerful tool for thinking about your expansion path as a business and product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/0583af37-29d7-4f27-b318-ee109ae87c7d/niche.006.jpeg</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>Expanding into yoga apparel and equipment was a logical first expansion step for Lululemon...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/47f14a85-0f3e-46bd-8b1b-c8eae47057ff/niche.007.jpeg</image:loc>
      <image:title>Newsletter - ‘Niching’ Down - Make it stand out</image:title>
      <image:caption>But yoga is ultimately a smaller industry than activewear and fitness equipment - even if it was only for women.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/asking-better-user-interview-questions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/58d8f01d-76d5-430b-bc91-6da72a794b9b/interivewstructure.jpg</image:loc>
      <image:title>Newsletter - Asking Better User Interview Questions - Make it stand out</image:title>
      <image:caption>How to structure user interviews to derive impactful insights</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/61e02b55-705e-4305-a9b4-79c4a5690173/interview+structure.jpg</image:loc>
      <image:title>Newsletter - Asking Better User Interview Questions - Make it stand out</image:title>
      <image:caption>Modified 5 Act Interview by GV to suit interviews without a tasks or a prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/21348f4f-7b91-4fb0-a254-c2cca59e1048/Screenshot+2023-12-03+at+7.52.25%E2%80%AFam.png</image:loc>
      <image:title>Newsletter - Asking Better User Interview Questions - Make it stand out</image:title>
      <image:caption>Example complete interview script</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/3384e714-962b-4295-8390-edbe0fe62317/Screenshot+2023-11-28+at+8.04.50%E2%80%AFpm.png</image:loc>
      <image:title>Newsletter - Asking Better User Interview Questions - Make it stand out</image:title>
      <image:caption>You can access my User Interview template for free on Product Pathways</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/70e679c4-c955-4b79-8460-48f810f8dc1f/IMG_0409.jpeg</image:loc>
      <image:title>Newsletter - Asking Better User Interview Questions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b49e1f8b-005b-4713-bf44-03818b5bc540/Contextualquestions.jpg</image:loc>
      <image:title>Newsletter - Asking Better User Interview Questions - Make it stand out</image:title>
      <image:caption>Leverage contextual questions to set up for your core questions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2880ba60-74b9-4c85-bf93-0542e42fda30/1280px-Ladder_of_inference.svg.png</image:loc>
      <image:title>Newsletter - Asking Better User Interview Questions - Developed by Harvard Business School Professor Chris Argyris. Argyris defines cognition as the following ladder: First we have the data and information available to us. We then select data based on our observation. We add meaning to the selected data. We then make assumptions based on the meaning that we assign to the selected data. Those assumptions lead us to draw conclusions. And our conclusions shape our beliefs. Finally those beliefs influence our actions.</image:title>
      <image:caption>- Ladder of Inference by Chris Argyris (Pic credit: Wikipedia)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/without-conflict-theres-no-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c2b99227-a5cd-446b-83ad-e3756b5a13f0/koshu-kunii-ILpe0MpOYww-unsplash.jpg</image:loc>
      <image:title>Newsletter - Without Conflict, There’s No Change - Make it stand out</image:title>
      <image:caption>Photo by Koshu Kunii on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e16a7bab-118e-48e6-b06c-048ba28b6fa6/19a18b3a3682a8c4ab2e081dc8b60e5e-1.jpg</image:loc>
      <image:title>Newsletter - Without Conflict, There’s No Change - Make it stand out</image:title>
      <image:caption>Companies with lots of HiPPO’s (Highest Paid Person’s Opinion) suffer as they discourage disagreement with “the boss”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/dont-think-in-years-think-in-decadesnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c37f1afc-4204-4102-a59a-d4ac4fe1b643/It+takes+10+years+to+be+an+overnight+success.png</image:loc>
      <image:title>Newsletter - Think in Decades, Not Years - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/77d2bcce-4e31-4b53-ac26-42fbb7ddd2a5/6ae1275f-1b3e-49d3-afcb-f4ca9045279e_5438x6448.jpeg</image:loc>
      <image:title>Newsletter - Think in Decades, Not Years - Make it stand out</image:title>
      <image:caption>Credit Lenny’s Newsletter: How long it took B2B companies to launch, find their first customers and PMF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/cac364cf-db42-4160-89a3-90e1de677cf8/finitevsinfinite.jpg</image:loc>
      <image:title>Newsletter - Think in Decades, Not Years - Make it stand out</image:title>
      <image:caption>Finite vs Infinite Games</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/a-feature-is-not-done-until-its-had-imapct</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/510cd8ab-8797-4d44-83a8-f0287780a103/add+measure+copy.gif</image:loc>
      <image:title>Newsletter - A Feature is not 'DONE' until it's had IMPACT - Make it stand out</image:title>
      <image:caption>Add a MEASURE column to your workflow before DONE.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d2c062c3-0729-4c91-8286-fbb9126c70a2/PIVOT-SCALE-PERSEVERE-KILL.jpg</image:loc>
      <image:title>Newsletter - A Feature is not 'DONE' until it's had IMPACT - Make it stand out</image:title>
      <image:caption>PIVOT, SCALE, PERSEVERE, or KILL it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/story-telling-for-product-managers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9bce5b71-33d0-46ba-8280-54f14d0ebc48/IMG_0422+copy.jpeg</image:loc>
      <image:title>Newsletter - Why Most Product Managers Aren’t Great Storytellers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ad4efc04-4ed7-46b1-99ff-5515b84651b0/IMG_0420.jpg</image:loc>
      <image:title>Newsletter - Why Most Product Managers Aren’t Great Storytellers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fbd0e980-9ccc-4924-998d-c0c5a3fb812d/IMG_0419.jpg</image:loc>
      <image:title>Newsletter - Why Most Product Managers Aren’t Great Storytellers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7fa8add3-d7c1-4929-99a7-b7feacad2c5e/1eabdccdc2a59285fd9190124457c8d6.png</image:loc>
      <image:title>Newsletter - Why Most Product Managers Aren’t Great Storytellers - Make it stand out</image:title>
      <image:caption>My Sprint Review/Showcase agenda - download it on Product Pathways for FREE here.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/the-messy-nature-of-product-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1694045541442-7LJ06DUF17BK7B7ZSWY3/dual-track-diagram.png</image:loc>
      <image:title>Newsletter - The Messy Nature of Product Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1694045561171-4JDEE0NS80280P0IJJFQ/dual_track.jpg</image:loc>
      <image:title>Newsletter - The Messy Nature of Product Development</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/12aeb79f-0fcc-403c-9869-af76c1804e6b/IMG_1930.jpeg</image:loc>
      <image:title>Newsletter - The Messy Nature of Product Development - Make it stand out</image:title>
      <image:caption>Credit: Jeff Patton. From Jeff Patton’s Passionate Product Leadership course</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6fd6c06f-9db6-4626-b584-9d5d7152b39c/product-dev-visual.gif</image:loc>
      <image:title>Newsletter - The Messy Nature of Product Development - So what’s happening here?</image:title>
      <image:caption>Well along the top we have three types of work: Discovery + Design + Development. Why 3? Because whilst design falls under discovery, I’ve found that a common question is “how does ‘design’ fit?”. So pre-empting that, over the years, I’ve found the following to resonate better with most people: Discovery = learning Design = shaping; and Development = building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/53a4c201-7331-40ec-b1b2-7bada7630b50/IMG_00072.jpeg</image:loc>
      <image:title>Newsletter - The Messy Nature of Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9ed200f2-c4b4-4623-9f76-3812e40ee5f5/JED+Tool.jpg</image:loc>
      <image:title>Newsletter - The Messy Nature of Product Development - Make it stand out</image:title>
      <image:caption>The ‘JED’ (just enough discovery) tool to help teams appropriately time-box discovery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e37da83b-ee2d-496d-9ec5-4f4519e7c5ba/going-back-in-fidelity.gif</image:loc>
      <image:title>Newsletter - The Messy Nature of Product Development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/okrs-vs-kpis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/517df05d-6838-4651-bacc-1648b88b603d/OKRs+vs+KPIs.jpg</image:loc>
      <image:title>Newsletter - OKRs vs KPIs: What’s the Difference? - Make it stand out</image:title>
      <image:caption>OKRs vs KPIs summary</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/efd36ca6-37b1-4b11-9335-beac3bf50619/OKRs-KPis-plane.jpg</image:loc>
      <image:title>Newsletter - OKRs vs KPIs: What’s the Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/leadership-is-language</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/eb365843-41dd-47e5-b3f4-b631a479fbc4/1660258622963.jpeg</image:loc>
      <image:title>Newsletter - “Leadership is Language” - Make it stand out</image:title>
      <image:caption>Photo of a ‘red’ and ‘green’ list that my colleague Stephen and I created with the leadership team we were working with at the time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/from-epics-amp-stories-to-hypotheses-and-problem-statements-shifting-to-outcomes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4e87b099-bae7-41ef-af4d-ae3fb541e266/1663194085902.jpeg</image:loc>
      <image:title>Newsletter - Ditch Epics &amp;amp; User Stories and Focus on Outcomes - Make it stand out</image:title>
      <image:caption>From Initiatives &gt; Epics &gt; User Stories to Outcomes &gt; Opportunities &gt; Experiments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9bd6a1de-e84e-4021-ba2c-a8dd4386d935/IMG_0272.jpeg</image:loc>
      <image:title>Newsletter - Ditch Epics &amp;amp; User Stories and Focus on Outcomes - Make it stand out</image:title>
      <image:caption>Traditional thinking (change thinking to change behavior) vs Shooks model (change behavior to change thinking)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c65a78a2-9b50-48ff-a20d-feabd2a8b237/incremental+vs+iterative.jpg</image:loc>
      <image:title>Newsletter - Ditch Epics &amp;amp; User Stories and Focus on Outcomes - Make it stand out</image:title>
      <image:caption>Nested Stories under Epics, under Initiatives leave little room for experimentation and iterative pivoting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fb4ac088-0b3c-4f93-b7d7-78db8f270202/1_sRQwAqLZ20OVqoPkqPuCcw.jpeg</image:loc>
      <image:title>Newsletter - Ditch Epics &amp;amp; User Stories and Focus on Outcomes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4e87b099-bae7-41ef-af4d-ae3fb541e266/1663194085902.jpeg</image:loc>
      <image:title>Newsletter - Ditch Epics &amp;amp; User Stories and Focus on Outcomes - Make it stand out</image:title>
      <image:caption>From Initiatives &gt; Epics &gt; User Stories to Outcomes &gt; Opportunities &gt; Experiments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e8528f41-5e68-411e-a2ab-1d0aea17bffa/Product+Strategy+%27One+Pager%27+%281%29.png</image:loc>
      <image:title>Newsletter - Ditch Epics &amp;amp; User Stories and Focus on Outcomes - Make it stand out</image:title>
      <image:caption>My Strategy on a Page that I’ve used at a few clients now - learn more about how to use the tool here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/56f0b193-6f70-48de-90f1-09fffd3e810b/Opportunity+Canvas+2.0.png</image:loc>
      <image:title>Newsletter - Ditch Epics &amp;amp; User Stories and Focus on Outcomes - Make it stand out</image:title>
      <image:caption>My trimmed down version of Jeff Patton’s Opp Canvas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/04dc654c-4bc1-4668-9712-3c8555f53625/User+Stories+vs+Hypotheses.jpg</image:loc>
      <image:title>Newsletter - Ditch Epics &amp;amp; User Stories and Focus on Outcomes - Make it stand out</image:title>
      <image:caption>User Story Narrative vs Hypothesis Statements</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/types-of-moats-amp-how-to-define-your-products-moat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ed80dcc8-05f5-42c5-8f4d-93dff0feae66/kees-streefkerk-wYkBsv5--PA-unsplash.jpg</image:loc>
      <image:title>Newsletter - 4 Types of ‘Moats’ to Make Your Product/Business Bulletproof! - Make it stand out</image:title>
      <image:caption>Photo by Kees Streefkerk on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4355171a-9679-4cb0-a4a5-5f021ed31d59/trac-vu-8tRfaMGLgbQ-unsplash.jpg</image:loc>
      <image:title>Newsletter - 4 Types of ‘Moats’ to Make Your Product/Business Bulletproof! - Tesla's charging network is a perfect example, the more chargers the move valuable Tesla's cars become. Being able to leverage such a vast network of fast chargers has been a key selling point for Tesla's especially in the early days, hence why they invested millions into the infrastructure.</image:title>
      <image:caption>Photo by Trac Vu on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e774043f-f26c-4dbd-881a-5241c3d9558b/saad-chaudhry-PP1UkTDYJkc-unsplash.jpg</image:loc>
      <image:title>Newsletter - 4 Types of ‘Moats’ to Make Your Product/Business Bulletproof! - Make it stand out</image:title>
      <image:caption>Apple's ecosystem is a great example of swtiching costs. The more Apple products you purchase the more it costs to switch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d839230e-6a08-4a1d-826e-285f9eb7be64/1_9JHId8TcU5iOOjcy7TtXgw+%281%29.jpeg</image:loc>
      <image:title>Newsletter - 4 Types of ‘Moats’ to Make Your Product/Business Bulletproof! - Make it stand out</image:title>
      <image:caption>Slide on the difference between product positioning and differentiation from my Product Strategy workshop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2022/06/22/6-key-enablers-of-agility-from-the-book-team-of-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9def8f38-1a93-4e21-a6fa-1d116ecacfb9/IMG_0363.jpg</image:loc>
      <image:title>Newsletter - 6 Key Enablers for Agile from the Book "Team of Teams“ - The first rule of scaling agile is DON’T. Instead, descale the work and organisation instead. But how? you ask. Naysayers will shout, "You'll never get a large organisation to behave like a startup!" One of the best books on building an agile organisation is not about agile at all. Instead, it’s a story about building an adaptive and responsive organisation. Free from jargon, buzzwords and trying to shove the latest ‘model’ or methodology down your throat.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7fd217e8-61ae-4dc6-be6b-a6c6209865e6/team+of+teams.png</image:loc>
      <image:title>Newsletter - 6 Key Enablers for Agile from the Book "Team of Teams“</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2023/05/23/the-rise-of-product-transformations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5b878594-6f6f-47a4-96e7-3ad5b03e7a71/IMG_C1206215F91E-1.jpeg</image:loc>
      <image:title>Newsletter - The Rise of Product-led Transformations - Make it stand out</image:title>
      <image:caption>Agile favoured the “ship to learn, we can pivot later”. Whereas Design advocated for “learn first, then ship”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/40e5ab86-4cf9-4c30-bd42-8bf2c7bd67c0/img_62dfef89951e9.jpg</image:loc>
      <image:title>Newsletter - The Rise of Product-led Transformations - Make it stand out</image:title>
      <image:caption>The 3 mindsets of Product from 'How Design Thinking, Lean, and Agile Work Together' - By Jonny Schneider</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5f770736-bfbe-476b-bb72-00b6a89c8fa1/IMG_7CD74A21C9D4-1.jpeg</image:loc>
      <image:title>Newsletter - The Rise of Product-led Transformations - Make it stand out</image:title>
      <image:caption>Has agile moved into the late majority and therefore become a commodity?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/edf20858-7ca1-43a5-a95e-e2a6eae95a2e/1_bDKENMhzyqPPH65CNv7GCw.jpeg</image:loc>
      <image:title>Newsletter - The Rise of Product-led Transformations - Make it stand out</image:title>
      <image:caption>PwC job ad from Linkedin — looking for a ‘Senior Agility &amp; Product Manager Coach’</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/18/4/23/acquisition-vs-activation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/808968b8-504a-4a8a-bf21-9ce16262c221/Screenshot+2022-11-15+at+12.27.40+pm.png</image:loc>
      <image:title>Newsletter - Acquisition vs Activation and How to Predict&amp;nbsp;Churn - Make it stand out</image:title>
      <image:caption>Don’t just track acquisition, activation and retention. Track the nuanced states between each of them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c9d8008c-4e62-4eff-b34f-4218fceef604/Untitled+design-4.png</image:loc>
      <image:title>Newsletter - Acquisition vs Activation and How to Predict&amp;nbsp;Churn - Make it stand out</image:title>
      <image:caption>Learn product online at ProductPathways.com and free on YouTube @ProductPathways.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2023/4/13/pre-mortems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ddd1f65d-d679-4216-a0be-d0fa86fbc9fc/Pre-mortems+risk+matrix.jpg</image:loc>
      <image:title>Newsletter - How to Run a Pre-Mortem - Make it stand out</image:title>
      <image:caption>Pre-mortem Risk Matrix: a 2x2 matrix of likelihood vs impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c9d8008c-4e62-4eff-b34f-4218fceef604/Untitled+design-4.png</image:loc>
      <image:title>Newsletter - How to Run a Pre-Mortem - Make it stand out</image:title>
      <image:caption>Learn product online at ProductPathways.com and free on YouTube @ProductPathways.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2023/2/27/strategy-and-tactics-are-not-mutually-exclusive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1677485558374-E76X8AEPGIS72KLNFYO8/no-strategy.gif</image:loc>
      <image:title>Newsletter - Strategy and Tactics are not mutually exclusive things - Make it stand out</image:title>
      <image:caption>Too high-level, and organisations end up with a gap between strategic intent and day-to-day execution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b91bac66-b48f-4d8b-ba7f-9f10a3883923/1_zaai0r57E3FSG9X-jr9_rA.jpeg</image:loc>
      <image:title>Newsletter - Strategy and Tactics are not mutually exclusive things - Make it stand out</image:title>
      <image:caption>The dangers of separating ‘strategy’ and ‘execution’ in your org chart — makes it much harder to pivot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9c377664-a77e-4fbc-8aa5-dcdbdffe9ca5/1_iRoabzOg1X3koS5UK6ETag.jpeg</image:loc>
      <image:title>Newsletter - Strategy and Tactics are not mutually exclusive things - Make it stand out</image:title>
      <image:caption>I view strategy as a two-dimensional place of breadth vs depth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4be3039c-ec24-469e-b86b-949a336ca336/0_8kAQJB4RunabvyNX.jpeg</image:loc>
      <image:title>Newsletter - Strategy and Tactics are not mutually exclusive things - Make it stand out</image:title>
      <image:caption>Breath = how wide or narrow is your strategy? e.g. a company strategy is broader than a product strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/93b61da2-0370-425b-9f37-affaddc2d9b4/1_vN26GFj44cYCK-vcqWmK9Q.jpeg</image:loc>
      <image:title>Newsletter - Strategy and Tactics are not mutually exclusive things - Make it stand out</image:title>
      <image:caption>Visualisation of a Narrow and Shallow strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e6d9bd47-d653-463c-907f-df66b4164f47/0_aPU-OECQDfJ7qEKj.jpeg</image:loc>
      <image:title>Newsletter - Strategy and Tactics are not mutually exclusive things - Make it stand out</image:title>
      <image:caption>Narrow but Deep strategy vs a Broad but Shallow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6cc54cd1-2766-4d44-8690-67ae863948a4/0_wSEIObrnfoUbracf.jpeg</image:loc>
      <image:title>Newsletter - Strategy and Tactics are not mutually exclusive things - Make it stand out</image:title>
      <image:caption>Too shallow and your strategy becomes meaningless.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/362cff0a-597c-4ea5-9fa6-cb94ef15b37e/0_BVrQBlVWhoEDEFWn.jpeg</image:loc>
      <image:title>Newsletter - Strategy and Tactics are not mutually exclusive things - Make it stand out</image:title>
      <image:caption>Multiple strategies at varying levels of breadth and depth. Coherent with each other.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/12/12/2022/how-to-find-the-ideal-product-positioning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d839230e-6a08-4a1d-826e-285f9eb7be64/1_9JHId8TcU5iOOjcy7TtXgw+%281%29.jpeg</image:loc>
      <image:title>Newsletter - How to Find the Ideal Product Positioning with Perceptual Mapping - Make it stand out</image:title>
      <image:caption>Slides from my talk on Product Positioning explaining the Differentiation vs Positioning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7bd0f93c-4923-4527-8ae1-03ea22412e0b/1_mZMzvhsSNsvELbzxMHcyVA+%281%29.jpeg</image:loc>
      <image:title>Newsletter - How to Find the Ideal Product Positioning with Perceptual Mapping - Make it stand out</image:title>
      <image:caption>Slides from my talk on Product Positioning explaining the Differentiation vs Positioning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4bb650bf-8d44-4d17-9766-e83403222c3e/1_pwJMcVsaalxrdXuw9syvcQ+%281%29.jpeg</image:loc>
      <image:title>Newsletter - How to Find the Ideal Product Positioning with Perceptual Mapping - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/84da2bc5-7719-4d76-aef7-4e42ce5e12ff/1_OsV8p2zqu1y0VxME7YAJzQ+%281%29.jpeg</image:loc>
      <image:title>Newsletter - How to Find the Ideal Product Positioning with Perceptual Mapping - Make it stand out</image:title>
      <image:caption>Perceptual Map I created as part of my discovery for Product Pathways</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ec4306a0-2367-4bd4-9dff-2b242b188e6e/1_WzSwZZfX9rYVfHgi6YZK0A.jpeg</image:loc>
      <image:title>Newsletter - How to Find the Ideal Product Positioning with Perceptual Mapping - Make it stand out</image:title>
      <image:caption>Example saturated position in the market</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/459fb39d-ee32-478a-86f1-f14b9a9ec909/1_pv4Yb0KjVm16a8MlJ-ZGdA.jpeg</image:loc>
      <image:title>Newsletter - How to Find the Ideal Product Positioning with Perceptual Mapping - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f8ac527f-d3e9-41a1-889b-1386d7499763/1_0CkOC4h0xvYngZCKwpGJfw.jpeg</image:loc>
      <image:title>Newsletter - How to Find the Ideal Product Positioning with Perceptual Mapping - Make it stand out</image:title>
      <image:caption>Product Pathways positioned on the bottom left — as deep-dive courses that are 100% online and self-paced.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/the-optimization-problem-trap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1d031e3a-0fa8-4535-a1d9-d6f912903d05/1*sR2H8OziOOnkH5R-T_YbrQ.gif</image:loc>
      <image:title>Newsletter - The Optimization Problem (trap!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/af5d6330-857f-4a75-aaf4-d125fb4efc91/0*vnc4SZO8d4Tctgce.jpeg</image:loc>
      <image:title>Newsletter - The Optimization Problem (trap!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1d18245d-488c-4d56-8ecd-bff9194c219b/1*2rnMPi2w-g8UnNlOzkJVqA.jpeg</image:loc>
      <image:title>Newsletter - The Optimization Problem (trap!) - Make it stand out</image:title>
      <image:caption>Diverge first and converge later when you find something that works and is worth scaling.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/you-dont-have-a-prioritisation-problem-you-have-a-strategy-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5542298b-2e7d-436c-be0b-b0e3cf63a70f/1*N2IJaMTzAl3vpTXfqKoquw.gif</image:loc>
      <image:title>Newsletter - You don’t have a prioritisation problem, you have a strategy problem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/what-product-led-companies-look-like</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d7ac74fd-7f4f-4f92-889d-a717b1e644d5/0_tEKBq_Ve7jn4NEm1.jpeg</image:loc>
      <image:title>Newsletter - What Product-Led Companies Look Like - Make it stand out</image:title>
      <image:caption>Kano Model: Credit Wikipedia</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/cc08d9ef-ef87-4c2d-9dae-70898b44505c/1_T0B29S0EMPAil58Lb4hNYA.jpeg</image:loc>
      <image:title>Newsletter - What Product-Led Companies Look Like - Make it stand out</image:title>
      <image:caption>Photo of XM Conference by Qualtrics in Sydney 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e80cb6b8-40ab-47f7-bc2c-6a4e22515e2a/1_4c4PZ3cq_VNTJO7I64vzig.jpeg</image:loc>
      <image:title>Newsletter - What Product-Led Companies Look Like - Make it stand out</image:title>
      <image:caption>Table of Project vs Product Thinking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b16fea10-7529-4b5d-8c37-5cdcccc543e9/0_RWUJ_MPvRNFjzkxp.jpg</image:loc>
      <image:title>Newsletter - What Product-Led Companies Look Like - Make it stand out</image:title>
      <image:caption>‘Mandate levels’ credit: John Cutler</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/281988a3-b8fa-4c94-84c7-c16a7b402291/0_1sG5qWfuEUqKH4fM.gif</image:loc>
      <image:title>Newsletter - What Product-Led Companies Look Like - Make it stand out</image:title>
      <image:caption>Autonomy Matrix: example of different levels of empowerment/autonomy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/the-release-planning-checklist-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6db09f93-71ba-46a6-bfbc-115f1b453a56/1*JOoga42iuLkWxj_tKIzYYg.jpeg</image:loc>
      <image:title>Newsletter - The Release (Planning) Checklist  - Make it stand out</image:title>
      <image:caption>Photo by James Harrison on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/42c6ffb9-faad-448e-a5f4-8dec83880094/1*NpovkPb6lP8v6wkWVCShrQ.jpeg</image:loc>
      <image:title>Newsletter - The Release (Planning) Checklist  - Make it stand out</image:title>
      <image:caption>Example Release Checklist — redacted as it's a real example</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7995e0ab-ab73-4af6-8a05-343a504e0088/1*fAK30TYe-vm7iqpq0O30Yg.jpeg</image:loc>
      <image:title>Newsletter - The Release (Planning) Checklist  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2022/5/19/how-to-kick-off-product-discovery-like-a-pro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a147d799-c58e-46c1-b923-a099238a8ce5/0_S3nDO1cDlaSJnstN.png</image:loc>
      <image:title>Newsletter - How to Kickoff Product Discovery like a Pro - Make it stand out</image:title>
      <image:caption>Assumptions Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f62a92d2-61ec-49d5-940a-92414a1d4241/0_FuhH9RupRHZeKcRX.png</image:loc>
      <image:title>Newsletter - How to Kickoff Product Discovery like a Pro - Make it stand out</image:title>
      <image:caption>Start with your riskiest assumptions in the top right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9b86e033-921d-421c-bc68-5828661b1aa5/1_N7h7w_gqtvWgC67Wx7Q53A.jpeg</image:loc>
      <image:title>Newsletter - How to Kickoff Product Discovery like a Pro - Make it stand out</image:title>
      <image:caption>Experiment Board Template</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a53a5538-e01c-4ecb-ae5c-9676e96febad/1_VG8C-aAxV0j0yR34iIVqZA.jpeg</image:loc>
      <image:title>Newsletter - How to Kickoff Product Discovery like a Pro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/72548b38-285b-4600-9614-13fe89fcb3ae/1__ZVV8QicvODK2LmorLbLTg.jpeg</image:loc>
      <image:title>Newsletter - How to Kickoff Product Discovery like a Pro - Make it stand out</image:title>
      <image:caption>The second half of the Experiment Board to capture and track your experiment results</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c9d8008c-4e62-4eff-b34f-4218fceef604/Untitled+design-4.png</image:loc>
      <image:title>Newsletter - How to Kickoff Product Discovery like a Pro - Make it stand out</image:title>
      <image:caption>Learn product online at ProductPathways.com and free on YouTube @ProductPathways.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/22/3/28/7-different-product-roadmaps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/3f7f61c1-c249-4952-9565-2042f5bb3a2f/1_rZnxtlPrSfWuFQ2sogDiMg.jpeg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Example: Timeline Roadmap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/37d32bcd-2f60-4672-9c05-ab9fa5ab9654/1_Ca4ktK03QKGx00oaD8hUvw.jpeg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Now-Next-Later Roadmap template</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/3bcdcc86-6e14-42de-970a-a7f73985e77f/1_beg3zPIH3rxx62OIFZCQxA.jpeg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Credit: Miro Product Roadmap template example</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d638e3d7-067e-4614-a05b-6eef6acd7dff/1_4t_j1uQoJXyS6UeeGR55YA.jpeg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Example of organizing a product roadmap into themes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f7eee184-2777-4f80-bde3-23a0538126fd/1_GaX1HwDyV6asa_orl60q_Q.jpeg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/64ee8e24-301c-4502-9e17-e5feca948473/1_ANm_A_Qa952twGSHkXYtRA.jpeg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Example Tree Roadmap template</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2da0e1ba-1bbc-46b5-bcd4-6d90f204f82a/1_0Jm3bFu4t6MvHEfiz6_OUA.jpeg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Example Tree Roadmap mapped out on a wall. Outcomes are along the top, they are then broken down into opportunities and potential ideas/solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5810774c-ceb7-4ed2-900a-194ddb8ae9b4/1_Xc7X8cNu5RXDH40Eo_NlVA.jpeg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Example Outcome Roadmap using Now-Next-Later format</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/97e09b6a-7faf-4ba8-be39-d82cd024021d/1_6GxLhUnVIzqOVnUSGia7mg.jpeg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Example Outcome Roadmap using Now-Next-Later and in a Tree format</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b17c3fa1-ac97-4762-85da-f27bf9d91a0e/1_u8TCeYaWW7YkQBg6GdUo-g.jpeg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Example of a Customer Journey Roadmap using Now-Next-Later</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/aa7fb29a-1376-4613-9401-4ce0f0e39b02/Dream_Mapping_Template_-_Example_Dream_Map_%28Fantasy_Theme%29_1_%281%29.jpg</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Example Dream Map. Credit: Squadformers | DreamMapping.io</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c9d8008c-4e62-4eff-b34f-4218fceef604/Untitled+design-4.png</image:loc>
      <image:title>Newsletter - 7 Different Product Roadmap&amp;nbsp;Formats - Make it stand out</image:title>
      <image:caption>Learn product online at ProductPathways.com or watch for free on YouTube @ProductPathways.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2022/02/02/first-90-days</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/069abbc0-c182-43d5-97dc-e4c7dea6da79/pexels-andrea-piacquadio-3762806.jpg</image:loc>
      <image:title>Newsletter - A Product Manager’s First 90 Days - Make it stand out</image:title>
      <image:caption>Photo by Andrea Piacquadio from Pexels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e1877013-a133-445d-a9c1-e03328df02fc/1_UpLyR2Dq4k29uKi8fmzmDA.jpeg</image:loc>
      <image:title>Newsletter - A Product Manager’s First 90 Days - Make it stand out</image:title>
      <image:caption>Example: Learning backlog template</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4d50038a-3a33-45ec-b948-0fa07eb942e0/1_kVRR4UCpDVOUfhStFDzENA.jpeg</image:loc>
      <image:title>Newsletter - A Product Manager’s First 90 Days - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1a6ef910-3e81-45cb-8201-6efb6ceb7b6b/1_Pq9GRt4GYGpGcd79uQiaww.jpeg</image:loc>
      <image:title>Newsletter - A Product Manager’s First 90 Days - Make it stand out</image:title>
      <image:caption>Bonus: Build a Relationship Backlog too — who do you need to form strong relationships with? Why? How will you achieve this?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d72cb457-6e82-45e7-bcf2-85e9f23cde77/1_82PPGxUwjL4UQzUVyKETQg.jpeg</image:loc>
      <image:title>Newsletter - A Product Manager’s First 90 Days - Make it stand out</image:title>
      <image:caption>My 90 day workshop template: Miro link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e7e14927-13a4-4107-92c7-1f76b31a3be8/Product+Pathways+ad.gif</image:loc>
      <image:title>Newsletter - A Product Manager’s First 90 Days - Make it stand out</image:title>
      <image:caption>Learn product online at ProductPathways.com and free on YouTube @ProductPathways.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/four-frameworks-to-help-you-define-product-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6e006b20-9c11-4979-844d-ecbfd39560ff/1_hedEnBty6JbreaX9gIBOYQ.jpeg</image:loc>
      <image:title>Newsletter - Four Frameworks to Help You Define Product Metrics - Make it stand out</image:title>
      <image:caption>Google HEART Framework example</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d9c36062-1a2e-46d2-8616-976f1671b648/1_Pq1HlX9v53dYohnKv31m3w.jpeg</image:loc>
      <image:title>Newsletter - Four Frameworks to Help You Define Product Metrics - Make it stand out</image:title>
      <image:caption>Example Google HEART metrics for a mobile app I worked on a while back</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/26656b1c-562a-419d-b0a1-ba379e74ee5c/1_PZ_N6vCpxfcV1SUQjDylmg.jpeg</image:loc>
      <image:title>Newsletter - Four Frameworks to Help You Define Product Metrics - Make it stand out</image:title>
      <image:caption>Example of Pirate Metrics for Home Loans application process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/0e8611f1-7743-4848-b19f-a16e13672753/1_wUFCR2DTfSdasLzXYHL3Kw.jpeg</image:loc>
      <image:title>Newsletter - Four Frameworks to Help You Define Product Metrics - Make it stand out</image:title>
      <image:caption>Example pirate metrics and conversion funnel for a mobile app — note you can see both iOS and Android conversion.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c201b2ba-d00a-4bc1-8d59-031aadcce056/1_GQ2Q1wtos9Isk0aX3mylRA.jpeg</image:loc>
      <image:title>Newsletter - Four Frameworks to Help You Define Product Metrics - Make it stand out</image:title>
      <image:caption>Example impact map — credit impactmapping.org</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/dd21f0ac-1d61-40fe-b00c-d18411d11f95/1_5jGT9dLZheC1kjwARIKVsQ.jpeg</image:loc>
      <image:title>Newsletter - Four Frameworks to Help You Define Product Metrics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d0dd3d39-1eaf-46ee-82cc-701ce86c5fb7/1_qB9kmWAAbBW68GNxtTkjzg.jpeg</image:loc>
      <image:title>Newsletter - Four Frameworks to Help You Define Product Metrics - Make it stand out</image:title>
      <image:caption>Slide from Bruce McCarthy talk at Leading the Product, credit Bruce McCarthy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/82970c85-657f-4bfe-87bb-16c893ca13fb/1_6vXvxVpbbiuD_U4CTgh04g.jpeg</image:loc>
      <image:title>Newsletter - Four Frameworks to Help You Define Product Metrics - Make it stand out</image:title>
      <image:caption>Analogy for Leading vs Lagging indicators using growing vegetables</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/five-time-management-hacks-to-get-on-top-of-your-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/96a6b516-ed9d-4127-acec-17250f3c4fba/1_XSl5z9T7WCvf-7_wX6B0cA.jpeg</image:loc>
      <image:title>Newsletter - Five Time Management Hacks to Get on Top of Your Day - Make it stand out</image:title>
      <image:caption>Photo by insung yoon on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/33290cb5-4e65-4ab1-aa5c-6504ed3fce36/1_XFYEb7qopZCzkswDZFZITA.jpeg</image:loc>
      <image:title>Newsletter - Five Time Management Hacks to Get on Top of Your Day - Make it stand out</image:title>
      <image:caption>Here is a time audit I did recently for the work i was doing for a client. You can see the see 8 weeks mapped out with additional data inputs on the right and a summary of the hours below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/14a4b601-a594-4508-8d49-d19c77413825/time+blocking+and+batching.jpg</image:loc>
      <image:title>Newsletter - Five Time Management Hacks to Get on Top of Your Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/636147ca-b787-4c5e-b9d9-a0f7f06e462b/spongebob-spongebob-squarepants.gif</image:loc>
      <image:title>Newsletter - Five Time Management Hacks to Get on Top of Your Day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/a-product-strategy-is-not-a-vision-and-roadmap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c344ceb4-752b-4737-817b-bb4e25ee2bcb/1_6jsyE1NFU-QKwMsUciDpUA.jpeg</image:loc>
      <image:title>Newsletter - A Product Strategy is NOT a Vision and Roadmap - Make it stand out</image:title>
      <image:caption>Photo by Maarten van den Heuvel on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6a9be5ad-d734-40e2-b01e-5a4ea84a6518/1_dPGOA5m9nFaaWFJSEZXKLA.jpeg</image:loc>
      <image:title>Newsletter - A Product Strategy is NOT a Vision and Roadmap - Make it stand out</image:title>
      <image:caption>‘Playing to Win’ by Roger L. Martin</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/151cd543-4e3d-4b11-aee5-e3adc120bfcf/1_WHOwWXeJUwQUEoO3lUrxyg.jpeg</image:loc>
      <image:title>Newsletter - A Product Strategy is NOT a Vision and Roadmap - Make it stand out</image:title>
      <image:caption>Photo by Christian Wiediger on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5e211a6e-6060-4ed0-b99d-2a6fbb9449cf/1_qMDICM4FKvrp_XbA3YqaYQ.jpeg</image:loc>
      <image:title>Newsletter - A Product Strategy is NOT a Vision and Roadmap - Make it stand out</image:title>
      <image:caption>Lean Canvas — Leanstack</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1e6e6a52-d24f-4b59-8a0b-92fd7986de60/1_e5G0zV4CA7LqKdwsLWFX_Q.jpeg</image:loc>
      <image:title>Newsletter - A Product Strategy is NOT a Vision and Roadmap - Make it stand out</image:title>
      <image:caption>Photo by Mollie Sivaram on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/26f5ef30-002a-4255-aef0-af90ede3dcab/1_iQ2R9dPBsw5axnseRukkEQ.jpeg</image:loc>
      <image:title>Newsletter - A Product Strategy is NOT a Vision and Roadmap - Make it stand out</image:title>
      <image:caption>Photo by Barn Images on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/product-manager-vs-product-marketing-manager-vs-growth-pm-whats-the-difference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/82725f41-8da8-42e7-8877-ac9deb3fcb39/1_71DHQ6k-3vNtk-rJKoAGuw.jpeg</image:loc>
      <image:title>Newsletter - Product Manager vs Product Marketing Manager vs Growth PM — What’s the Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/02b3445e-f4b0-4624-bf30-3d66c83f7ba8/1_2vK-0jb_mEDP7LX9XEduEg.jpeg</image:loc>
      <image:title>Newsletter - Product Manager vs Product Marketing Manager vs Growth PM — What’s the Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/361874e6-42ee-42f5-bbe8-3942ad0133b8/1_HIIxZtPJKLX9OiHc2uTRnA.jpeg</image:loc>
      <image:title>Newsletter - Product Manager vs Product Marketing Manager vs Growth PM — What’s the Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/68e80d08-f14d-475c-9e6c-ba1375421de2/1_Xv_eDM32L38rw0bDOFiZLw.jpeg</image:loc>
      <image:title>Newsletter - Product Manager vs Product Marketing Manager vs Growth PM — What’s the Difference? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2021/4/5/4-roles-and-responsibilities-workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b29cce90-fc42-40b4-ae06-7d0ea137022e/1_-_6ku4_UALjImRHNGWYZlw.jpeg</image:loc>
      <image:title>Newsletter - 4 Roles &amp;amp; Responsibilities Workshops to Bring Clarity to Your&amp;nbsp;Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f90b976d-f08c-4f0a-b8b9-8d205b267194/1_2tab7A_0ucEM2s0AWAfoDQ.jpeg</image:loc>
      <image:title>Newsletter - 4 Roles &amp;amp; Responsibilities Workshops to Bring Clarity to Your&amp;nbsp;Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/09071e42-a186-4442-b6d8-583a000b1313/1_kyRP309cuVSLi3CDe_QiGw.jpeg</image:loc>
      <image:title>Newsletter - 4 Roles &amp;amp; Responsibilities Workshops to Bring Clarity to Your&amp;nbsp;Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/20074b55-8359-4306-a28c-c77cd3a7a741/1_ghABRyxer2DNflceTL2i0Q.jpeg</image:loc>
      <image:title>Newsletter - 4 Roles &amp;amp; Responsibilities Workshops to Bring Clarity to Your&amp;nbsp;Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c9d8008c-4e62-4eff-b34f-4218fceef604/Untitled+design-4.png</image:loc>
      <image:title>Newsletter - 4 Roles &amp;amp; Responsibilities Workshops to Bring Clarity to Your&amp;nbsp;Team - Make it stand out</image:title>
      <image:caption>Learn product online at ProductPathways.com and free on YouTube @ProductPathways.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/5-underappreciated-aspects-of-product-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c179e7bf-32aa-4fcb-9f80-c45b1ad396a9/1_-W4_ED_6hxva6-cJSpMkXw.jpeg</image:loc>
      <image:title>Newsletter - Five Under-Appreciated Aspects of Product Leadership - Make it stand out</image:title>
      <image:caption>Photo by Porapak Apichodilok from Pexels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5722fa01-81ce-4710-b97b-973d3ca05ad5/0_Z7cgdSfwWOUssmeQ.jpg</image:loc>
      <image:title>Newsletter - Five Under-Appreciated Aspects of Product Leadership - Make it stand out</image:title>
      <image:caption>Photo by Petr Sevcovic on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/751bbf0a-741b-4036-8710-544c0bf0d12c/0_Gt6LdlzuVpeOpfTQ.jpeg</image:loc>
      <image:title>Newsletter - Five Under-Appreciated Aspects of Product Leadership - Make it stand out</image:title>
      <image:caption>Breadth + Depth</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/04cb3590-5a7f-4216-a98d-f7ee38dfb392/1_wft-UBN3YS0EslLkofWv5g.jpeg</image:loc>
      <image:title>Newsletter - Five Under-Appreciated Aspects of Product Leadership - Make it stand out</image:title>
      <image:caption>A reminder to Product Leaders to focus on culture — “People can copy your product but they can’t copy the way you do product” — from my talk @ Leading the Product Sydney 2019</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/paradoxes-of-product-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/3674af68-4d0b-489d-8247-c53f9de43b25/1*3jQxLWSDJveI-N3XUKA7Nw.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5aa5e0a1-932a-4d00-87a3-f4dc7291cb16/1*l4FaNXJBBAdSN4L92Auuiw.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8a19b9dc-5cdd-420a-bec5-476119f22506/1*zWCV9k6S2Jvhbm2dsrSfQQ.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8706ce6e-f40b-47c9-9a7f-e6e355e5322d/1*rPvWYx3gXzXVorhZ6vVI6A.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c52d6b4e-6c4f-42eb-bfd8-d194006a0cda/1*4AwOutFDEpiKKfXaob-Tvw.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>#17 from 20 Product Management Memes to brighten your day</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a3fc89b2-ea42-40c8-a97e-ec92eedf1024/1*69GKsHil1cpoggctY12CoA.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>From ’10 Memes that all Product Managers Can Relate to’</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/367f3bf3-ae57-4bf2-bd16-87a944b548d6/0*a-6Zk4rNTux0heVw.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>#12 from 20 Product Management Memes to brighten your day</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/14ef2fc7-466d-4bac-972a-3d80d1c654b0/1*MX--mw4Y57i4P-XICFHwBg.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ff2825ef-6b76-43e1-affd-dcc64595a580/1*wd3x_nRuyTSJpI49wfty8g.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e2b2280e-dece-45cb-b42c-ee9a2fbf7dad/1*zVPgVWSJw_8vQBJNMkOCaQ.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ab743889-405d-47d8-b0fd-5be60d352ecb/1*lQvSfbORjXbFzjmNuDr4CA.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6b8a2b64-8e45-4c2a-98e1-72694b849a0e/1*3If2ViP-0tTXCeaBzQ4lNQ.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/875acabf-7b16-4ddd-8027-367966921bf4/1*Ap9-GsRjztJZS_8PDFopQQ.jpeg</image:loc>
      <image:title>Newsletter - Paradoxes of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/how-to-guide-for-crafting-your-first-product-vision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/cd1ba92f-6763-45e8-a767-81516f0e2a19/1_mitQ77-O-8Nu-VGYE8R8-w+%281%29.gif</image:loc>
      <image:title>Newsletter - ‘How-To’ Guide for Crafting Your First Product Vision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/20/06/08/prioritization-is-about-confidence-not-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/aa9fccac-5c7f-4478-88d3-d42ebfee049c/1_9fM-SDolbMObG5vRzKdhNw+%281%29.gif</image:loc>
      <image:title>Newsletter - Prioritization is about Confidence, not Value - Make it stand out</image:title>
      <image:caption>“Value” is on my list of trigger words.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/03bc0312-7ee2-41e0-8edc-b9f0c0c275af/1_U-TH_IHd3oERoZYS2y7XYg.jpeg</image:loc>
      <image:title>Newsletter - Prioritization is about Confidence, not Value - Make it stand out</image:title>
      <image:caption>Your Product Strategy is often found at the intersect of your customer problems/opportunities and your organizations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fb4ac088-0b3c-4f93-b7d7-78db8f270202/1_sRQwAqLZ20OVqoPkqPuCcw.jpeg</image:loc>
      <image:title>Newsletter - Prioritization is about Confidence, not Value - Make it stand out</image:title>
      <image:caption>De-risking: we gain/lose confidence as we navigate our way towards our desired vision/strategy/outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/33d20552-63fc-4d66-808d-41346f16a4c3/1_sptOssk0bKCpE4Ap0pRhBg2.jpeg</image:loc>
      <image:title>Newsletter - Prioritization is about Confidence, not Value - Make it stand out</image:title>
      <image:caption>Vision &gt; Strategy &gt; Outcomes &gt; Opportunities &gt; Solutions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/79e31428-6905-4ee5-a05e-e84c6a055b46/Copy+of+Learn.gif</image:loc>
      <image:title>Newsletter - Prioritization is about Confidence, not Value - Make it stand out</image:title>
      <image:caption>Learn product online at ProductPathways.com and free on YouTube @ProductPathways.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2020/05/21/why-generalists-make-great-product-managers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/bf6eca43-5398-4d4c-99d8-bcf9b4872966/1_IWZ-dK4-D1xjmlGBvqCl7g.jpeg</image:loc>
      <image:title>Newsletter - Why Generalists Make Better Product Managers - Make it stand out</image:title>
      <image:caption>Speaking at Leading the Product Sydney 2019, on Evolution of Product Management and slides here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c61f2a45-05de-4fe5-be02-b05b08365e1d/1_HKcaPG-UFidwiet1q_bpqw.jpeg</image:loc>
      <image:title>Newsletter - Why Generalists Make Better Product Managers - Make it stand out</image:title>
      <image:caption>Happy 89th Birthday Product Management!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/200e2ab5-90e5-4c55-b6f8-098d20df82af/1_FLWjWd-i4EcwjuXH44mlVQ.jpeg</image:loc>
      <image:title>Newsletter - Why Generalists Make Better Product Managers - Make it stand out</image:title>
      <image:caption>I love Neal’s product matrix! It gives you an idea of just how many facets there are to product (Credit: Neal Cabage)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6a83d1c0-b157-4df0-b84e-11fc638d326f/1_raygihKGagOP9R5ginQQIQ.jpeg</image:loc>
      <image:title>Newsletter - Why Generalists Make Better Product Managers - Make it stand out</image:title>
      <image:caption>Reference: Performance Assessment and Wicked Problems: The Case of Health Inequalities — Scientific Figure on ResearchGate. [accessed 18 May, 2020]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c3f840cc-5565-4654-a905-9445cb2708ee/1_OfTnrl7heooem8aiBoPJoA.jpeg</image:loc>
      <image:title>Newsletter - Why Generalists Make Better Product Managers - Make it stand out</image:title>
      <image:caption>‘Range: Why Generalists Triumph in a Specialized World’ by David Epstein</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/bf6ee2e3-1059-41eb-8dea-4e71fb1f743c/1_S3ssPbYwQyrMcFM01XBy3A.jpeg</image:loc>
      <image:title>Newsletter - Why Generalists Make Better Product Managers - Make it stand out</image:title>
      <image:caption>Photo by Thought Catalog on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/919e6657-5ac6-471d-a66f-b4e7e9061622/1_O6j6EI_8s4i8NS3VnaRbnw.gif</image:loc>
      <image:title>Newsletter - Why Generalists Make Better Product Managers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/239f95e7-fccf-4c1c-bd80-50a577dcb8a0/Product+Pathways+ad.gif</image:loc>
      <image:title>Newsletter - Why Generalists Make Better Product Managers - Make it stand out</image:title>
      <image:caption>Learn product online at ProductPathways.com and free on YouTube @ProductPathways.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/the-edge-effect-lessons-on-innovation-from-nature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2680bd07-c714-4149-84e1-178c2d30bd7d/tanya-nevidoma-i-5L8PW33TY-unsplash.jpg</image:loc>
      <image:title>Newsletter - “The Edge Effect”: Lessons on Innovation from Nature - Make it stand out</image:title>
      <image:caption>Photo by Tanya Nevidoma on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b1d25b0f-844b-4534-b21a-a892c1124795/1_JPfPXbO8f--RmjYERz0_Wg.jpeg</image:loc>
      <image:title>Newsletter - “The Edge Effect”: Lessons on Innovation from Nature - Make it stand out</image:title>
      <image:caption>‘Edge effects’ foster an environment which can support species in both edging-environments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/420d1e7a-017e-4b8e-b2de-b75a1d79d8f0/jakob-owens-WUmb_eBrpjs-unsplash.jpg</image:loc>
      <image:title>Newsletter - “The Edge Effect”: Lessons on Innovation from Nature - Make it stand out</image:title>
      <image:caption>Photo by Jakob Owens on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/why-companies-are-choosing-purpose-overnbspprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2020/03/31/product-vs-design-vs-tech-a-partnership-not-a-battlefield</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/284a3522-9bba-420c-b5bb-ce6fc57fffc1/1_mrpsAL2813MLmqB1x9eXMw.jpeg</image:loc>
      <image:title>Newsletter - ‘Product vs Design vs Tech’: A Partnership, not a Battlefield - Make it stand out</image:title>
      <image:caption>Common product triad which covers the dimensions of Desirability, Feasibility, and Viability</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/63106a62-8bb9-4c2b-a81c-5a4768a858a8/1_v9ISrkQO1XlkJ7TQXlldqQ.jpeg</image:loc>
      <image:title>Newsletter - ‘Product vs Design vs Tech’: A Partnership, not a Battlefield - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7d706567-aa05-4a22-ba56-287d696bbe03/1_zoO1TMshSNRiVh3OdXWYWQ.jpeg</image:loc>
      <image:title>Newsletter - ‘Product vs Design vs Tech’: A Partnership, not a Battlefield - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/883c84c7-92b6-4267-a6e8-40d63df57d48/1_2gW0Udq9SSuq9Xzn-E9sWg.jpeg</image:loc>
      <image:title>Newsletter - ‘Product vs Design vs Tech’: A Partnership, not a Battlefield - Make it stand out</image:title>
      <image:caption>In reality, clear lines between roles and individual accountability play out a lot more like this in practice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d9728f38-bf81-45ad-83a4-acc83cf2157e/1_Q_7hUxUTQHZWDCPaaofMLQ.jpeg</image:loc>
      <image:title>Newsletter - ‘Product vs Design vs Tech’: A Partnership, not a Battlefield - Make it stand out</image:title>
      <image:caption>Gaps between roles incur a cost. Unchecked these gaps will make their way into your product</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ed2f4368-f98c-4d7a-ae61-1361eb4bb799/1_g7ZRmu48vLkWj56sASgrhQ.jpeg</image:loc>
      <image:title>Newsletter - ‘Product vs Design vs Tech’: A Partnership, not a Battlefield - Make it stand out</image:title>
      <image:caption>How it looks in high performing product teams — everyone sits at the interset. Rather than starting at different corners and negotiating their way there.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/79e31428-6905-4ee5-a05e-e84c6a055b46/Copy+of+Learn.gif</image:loc>
      <image:title>Newsletter - ‘Product vs Design vs Tech’: A Partnership, not a Battlefield - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/8-different-ways-to-organize-your-backlog-to-make-it-more-impactful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b6e98f66-4013-4769-8f51-85c8c2a29b4b/1_-prfJzyBsO86grtPjeZI0Q.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Photo by Chris Lawton on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d5b71f6f-9586-43b2-8892-49146034e3fd/1_3qpMD474UiKX58wzEOyHCg+%281%29.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Backlog as a User Story Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1703793183638-43BGM5GECRA7CYX61HB0/1_cUycu1xil0E8Sw5zf9fmyQ.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1703793184925-7D1AN5IHJ36MKW95L5U5/1_00j-SjweFA6MDCWoemSxBw.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/63bab98d-04c2-4f2a-a80f-a0ec75bfb64e/1_1Xip9IAkNM5VgkRy8jFiNw+%281%29.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Idea Funnel Backlog feeding into a Kanban board</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1703793366723-37MQFC7WV1BVP39HBZUW/1_HOwlZLBOv5sYX9HZq6ePoQ.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1703793368446-XWVHB8302NK3DYJH9A36/1_9aUDpFkV1WuJ3TDfcPMRRw.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d484b235-cd90-4afe-9681-d4bfea5bf7fb/1_RQdZ-75VA7qEr4a0qv_YHg+%281%29.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Splitting your backlog into two — Opportunity backlog for discovery and Development for delivery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/00220927-2005-4aeb-94c4-8dea7d929c94/0_RFKBq-fggZ_4CnmV.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>How ‘Dual Track’ works/looks like — Credit: Jeff Patton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/84a22739-39ea-4aa6-83a9-a8f1bcf59d93/1_5rxy4RiGr0Wbg8bCrwKi_Q+%281%29.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Making sense of the chaos by splitting your backlog up into multiple backlogs based on different classes of work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/771461d5-b93b-4d44-a150-0eedd3da879c/1_V0lxlsoxmpY3acLWySRNog+%281%29.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Tree backlogs are great for complex products with many different feature sets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7ca0b633-d067-4d03-9cb3-0be9a15614b8/1_VXs8tL3YZAAI1TgMtS0caw.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Screen capture of the “tree of up” from up.com.au/tree/ (as of Sep 2019)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/81482638-45c1-437f-a7d3-f2c9bf4972a6/0_AEVfRddx4mQUuWBb.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Credit Teresa Torres, ProductTalk.org</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b46d9c66-644a-49ec-89fe-1149341e64b7/1_pjCFx7-TWXNUH7fXQonJZg+%281%29.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Impact Mapping is not only a great way to build you backlog but also to visualise and manage it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/15c0db5b-b3b5-470e-b78f-1cd23ca6c6b7/1_0VumXrPe5oLnj3AsedZwHw.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Doesn’t need to be horizontal, often when there are multiple goals I’ve found it best to represent your impact map like a tree. This view is great for portfolios/programs/etc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6b4d6c93-9802-4deb-b83e-44bd3f0b103c/1_RAe-15iPgJx3eftDfVjfmQ+%281%29.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Backlogs don’t need corners! ⚫</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ca25f4a6-97f5-474e-85b1-64eb69fdddb2/1_YKY7Nh97aIeScGjnpe-qmg+%281%29.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Circle backlog broken down by classes of work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/15eb94e9-8564-498f-aa89-ea0721545a27/1_yeZ0fmAKI9F5uUoe5OKTiA+%281%29.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Conversion Funnel backlog based on the AARRR startup metics by Dave Mcclure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f9faf5b7-7d17-4842-a5d4-f9d0e1ae2d37/1_1H4PbEh87u8smWumO5OfrA.jpeg</image:loc>
      <image:title>Newsletter - 8 Different Ways to Organize Your Backlog to Make it More Impactful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/the-rise-of-the-ethical-economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d12d7124-544a-4088-af01-adea5820ad4a/1*S0ViPPtmdSK-Hk_g77Hn6A.jpeg</image:loc>
      <image:title>Newsletter - The Rise of the Ethical-Economy - Make it stand out</image:title>
      <image:caption>Photo by Alfonso Navarro on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8b454407-34c4-47da-b1f0-756edeeb6a12/1*BDIw6irCaIXcO60DAfv87A.jpeg</image:loc>
      <image:title>Newsletter - The Rise of the Ethical-Economy - Make it stand out</image:title>
      <image:caption>Photo by Callum Shaw on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7a432414-0944-4e12-a00a-743f0daf5ca1/0*mJmiZZQi_JvZdgdB.jpeg</image:loc>
      <image:title>Newsletter - The Rise of the Ethical-Economy - Make it stand out</image:title>
      <image:caption>Credit GlobalWebIndex Q2 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d43d86a9-be27-4fa9-8eeb-44c32667b9a9/1*6mmjolCUS10kfQ8fgostFA.jpeg</image:loc>
      <image:title>Newsletter - The Rise of the Ethical-Economy - Make it stand out</image:title>
      <image:caption>Photo by Markus Spiske on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/accountability-the-road-to-failure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/494640dd-2052-46f2-8b24-d92d4b49ae33/1_V3WBIVo-iVgZWz1gpHZ59w.jpeg</image:loc>
      <image:title>Newsletter - Accountability, the road to failure - Make it stand out</image:title>
      <image:caption>Photo by Luke Stackpoole on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/104fed0b-0db4-4371-af2a-d01214716151/1_6ksUqJvAX7NjxfCdnqP2kw.jpeg</image:loc>
      <image:title>Newsletter - Accountability, the road to failure - Make it stand out</image:title>
      <image:caption>Photo by Ben White on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/626bb4e5-4e7d-4e34-a02f-08c8ac365493/0_5ksdQHi_m7JnCC11.jpeg</image:loc>
      <image:title>Newsletter - Accountability, the road to failure - Make it stand out</image:title>
      <image:caption>Photo by Adi Goldstein on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e7b47893-ecfd-4c96-92fb-f7328521976e/0_q7gpeMeRHT0YeQGf.jpeg</image:loc>
      <image:title>Newsletter - Accountability, the road to failure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d883dd8f-2c41-43bd-9585-d7503df1fbb7/1_znHBBaCQGBThrajC6w74PQ.jpeg</image:loc>
      <image:title>Newsletter - Accountability, the road to failure - Make it stand out</image:title>
      <image:caption>The 3 C’s of Leadership as how I think of it</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/alignment-through-okrs-and-hypotheses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4805b138-6450-4618-91d8-df14bf371fa5/1_ZB-F5DCkjt8BEkLIAuHdUg.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Credit Henrik Kniberg &amp; Crisp</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fc9d47ec-8dfc-4ac8-9908-1a5ba56a26d0/1_k6JU5kJqFTDlhtDKGKn7TA.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fae99e7a-4aa3-48a0-a7c5-22b716052874/1_HuFUFOmSUWFOk2R0Levmgg.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d505bbc2-179b-425a-a2b9-2caf93d882ef/1_W-NigdjrMHYa6mz4FklMFg.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/13a54f5d-493f-4060-abd5-d0684413f165/1__ZzQnYXNDPYrRaf1y6KtjQ.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/70bfb85b-6e2b-4a71-8ad2-fae7f026f263/1_sx85J4DjFmZSxpqK86zd8w.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Vision &gt; OKRs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c3771919-1dae-4d27-b0fb-77d0b6d1f674/1_bJXeQrMoWRJawKX8DEPQdA.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Vision &gt; OKRs &gt; Hypothesis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/679419cb-13d6-4d1d-b415-64a64ae79f80/1_YJdnMLV8m0GAZeNkOhYwiw.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Vision &gt; OKRs &gt; Hypothesis &gt; User Stories/Smaller Hypotheses</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4ea8dccf-cd8c-4865-8b50-1f1c71d15891/1_UcHndlYWSVrezmoN89n0Nw.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Roadmap, hypotheses in the near term but further out are opportunities/problem spaces to explore</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/26a54e15-90ed-4972-811b-8ef5293a7709/1_gei71CUkTW6t_iVzF9u2-A.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Often we can’t jump straight to a Hypothesis (nor should we) we need to explore opportunities, validate them before we can truely understand what kind of experiment we want to do.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/659f026f-b112-4688-ad6c-3ddc0250c77a/1_k6JU5kJqFTDlhtDKGKn7TA.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/e3557597-a4cb-4baf-9f50-2aea5fd7b16d/1_BLSjJVsPVjpPsXJ8JaEVSA.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Product Group will also have a vision and OKRs — each Product will align and have autonomy in how they decide to contribute and help realise the groups OKR/Vision</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/29d98688-9da4-4050-9b85-64ea1727bb5a/1_0l3yE7-AW-_tBXoQiR_ZMg.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/51092a4c-0413-45ef-bb57-2896d82dcf06/1_AcLWnKuh5ufx3dj0gG7EQw.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Company vision and direction &lt;&gt; Product Group &lt;&gt; Individual Products — think in terms of supporting networks and things being nested. Each “layer” supports both upwards and down.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d22f90e6-9192-4583-a8c3-d79de0316b4a/1_W-NigdjrMHYa6mz4FklMFg+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/aa1dc861-7416-432a-979e-92db5fc9855a/1_HuFUFOmSUWFOk2R0Levmgg+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Alignment through OKR’s and Hypotheses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/is-your-agile-transformation-failing-too</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/8c3ea4ba-97e9-4573-af56-38b186378567/0_N-FwLNPcUV9X9RfW.jpg</image:loc>
      <image:title>Newsletter - Is Your Agile Transformation Failing, Too? - Make it stand out</image:title>
      <image:caption>Photo by burak kostak from Pexels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/87229c45-ca9f-4709-bbaf-ef763f2b86d6/1_pplqzPfCmjYdx7t7r1SjfA.jpeg</image:loc>
      <image:title>Newsletter - Is Your Agile Transformation Failing, Too? - Make it stand out</image:title>
      <image:caption>Photo of Dom Price’s keynote at X4 Sydney 2019</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6d366e92-8457-4b6d-bde3-965ede94bec2/1_Giz61IxM3K6JHwMP30Epvw+%281%29.jpeg</image:loc>
      <image:title>Newsletter - Is Your Agile Transformation Failing, Too? - Make it stand out</image:title>
      <image:caption>Fogg Behavior model with my adaptation of reframing “Ability” to “Barrier”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1690151837715-MMUOMPZ8LPT0FBJHPWTA/1_gRV37UO2zQvlOWuJv7O_WA.jpeg</image:loc>
      <image:title>Newsletter - Is Your Agile Transformation Failing, Too?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1690151839657-ZAAIM9JUATL7JA7LU8FQ/1_bxyHvZhy8jQG9FS2ArOuVQ.jpeg</image:loc>
      <image:title>Newsletter - Is Your Agile Transformation Failing, Too?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c3e5875d-9182-4e05-80e2-eb72cca5e3c0/1_r72OJ9LG8w0bpXsFcSNfUA.jpeg</image:loc>
      <image:title>Newsletter - Is Your Agile Transformation Failing, Too? - Make it stand out</image:title>
      <image:caption>The “agile onion”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1a806354-4d74-42bf-a9f2-6c588407271b/1_bNzZE9tsUH1KNFdjMzLlVg.jpeg</image:loc>
      <image:title>Newsletter - Is Your Agile Transformation Failing, Too? - Make it stand out</image:title>
      <image:caption>A generalised mapping of the ‘agile onion’ onto the Fogg Behavior Model</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/56e6b161-f633-40c9-9caf-cad97b3eb5bf/1_o7dtOiCZ859JVWOi6wyd-w.jpeg</image:loc>
      <image:title>Newsletter - Is Your Agile Transformation Failing, Too? - Make it stand out</image:title>
      <image:caption>Check out the Corporate Rebels if you haven’t heard of them already! (Photo by Robert Anasch on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/07ae9752-5045-4788-9f81-b4508f92701a/1_iNCUyenZzG24F7n0Sa7ZRw.jpeg</image:loc>
      <image:title>Newsletter - Is Your Agile Transformation Failing, Too? - Make it stand out</image:title>
      <image:caption>Photo by Javier García on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/how-to-receive-feedback</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b8601f27-e804-4551-bca3-e33dac68b59c/pexels-burst-374880.jpg</image:loc>
      <image:title>Newsletter - How to Master Yourself and Win at Receiving Feedback - Make it stand out</image:title>
      <image:caption>Photo Credit: Burst on Pexels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/32713283-a3f2-4912-b0c4-c3384b1595df/1_ZKFaZtdFrkTYimtJeOI2tA.jpeg</image:loc>
      <image:title>Newsletter - How to Master Yourself and Win at Receiving Feedback - Make it stand out</image:title>
      <image:caption>Feedback staircase with an added sixth step — “Remain”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/99eb99a6-08fa-47e3-9a32-f649c0c34cb7/1_GBg7GwMyw4rQBr_oNneJiw.jpeg</image:loc>
      <image:title>Newsletter - How to Master Yourself and Win at Receiving Feedback - Make it stand out</image:title>
      <image:caption>Feedback Staircase explained through Cognitive Dissonance</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2019/05/15/productowner-vs-productmanager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/dbf10db1-8b35-4e1a-843f-56dfb7ce2293/1_QYBj5CiH6blCTyqYUwKg_Q.jpeg</image:loc>
      <image:title>Newsletter - The Collision of Product Management and Product Ownership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/dff7eb77-1595-443e-9b59-6b752960f87c/1_2wVSARgJ15GgQZ19bxsKlA.jpeg</image:loc>
      <image:title>Newsletter - The Collision of Product Management and Product Ownership - Make it stand out</image:title>
      <image:caption>Credit: DataKitchen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2fbb99fb-7403-4e01-85ce-94c7296a96bc/1_NfR0jfv3V8s9n4SAjVTntQ.jpeg</image:loc>
      <image:title>Newsletter - The Collision of Product Management and Product Ownership - Make it stand out</image:title>
      <image:caption>Not as Jeff and Ken had intended with many companies opting to have both roles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ffcd44ff-1730-4adf-8553-011e657605cc/1_zmzMyS9uBNRMVP2emIhjEg.jpeg</image:loc>
      <image:title>Newsletter - The Collision of Product Management and Product Ownership - Make it stand out</image:title>
      <image:caption>Not what was originally intended, unfortunately this has become a common view of the roles today</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/552b0371-be34-4ca5-825c-6924eeaa0ce0/0_hwPhiNs2fyH8hRwQ.jpeg</image:loc>
      <image:title>Newsletter - The Collision of Product Management and Product Ownership - Make it stand out</image:title>
      <image:caption>Product Manager and Product Owner roles as defined in SAFe. In my opinion creating a divided like this between the customer and those building the product is never a good idea.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/50bf0f9f-c589-44b0-843d-f5769be9174c/1_PdrBSl9Tz0iQwhtCS4lBWw.jpeg</image:loc>
      <image:title>Newsletter - The Collision of Product Management and Product Ownership - Make it stand out</image:title>
      <image:caption>GA Product Management course curriculum — although I wouldn’t use the words “Project Management” knowing agile is a core part of being a Product Manager today</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/469abbf6-539f-41ae-b039-1c1f7d0488c9/1_IuhdV2cHCFKeJ1D6jZjz_Q.jpeg</image:loc>
      <image:title>Newsletter - The Collision of Product Management and Product Ownership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/68c979bb-7779-421e-abef-9e954fbed8b7/1_4Lkbu9HTjtxFzKG9GmIvbA.jpeg</image:loc>
      <image:title>Newsletter - The Collision of Product Management and Product Ownership - Make it stand out</image:title>
      <image:caption>Product Owner and Product Manager although considered to be the same thing, the market has shown a preference to the title Product Manager</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/2019/4/15/feedback-vs-advice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9597ad6f-d04a-4284-bac5-d6eb4f10e24a/1_EVRimPPrh8S645FINaE8Hw.jpeg</image:loc>
      <image:title>Newsletter - Feedback vs Advice — Tips on giving effective feedback - Make it stand out</image:title>
      <image:caption>Photo by Joshua Ness on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4f698dd3-b574-4b52-8b7a-e2b83a6fe7cc/1_cutApI7tY7RaiUB5tSBZEQ.jpeg</image:loc>
      <image:title>Newsletter - Feedback vs Advice — Tips on giving effective feedback - Make it stand out</image:title>
      <image:caption>Photo by David Kiriakidis on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Roadmaps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Time+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Personal+Development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Prioritization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Risk+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Go-To-Market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Discovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Backlog+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Strategic+Alignment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Agile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product-led+Growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Stakeholder+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Coaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Decision+Making</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Vision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Product+Development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Team+Building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Entrepreneur</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/category/Career</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product-Led</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Time+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Positioning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Sense</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Dual+Track</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Hypothesis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Discovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/OKRs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Experimentation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product-led+Growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Stakeholder+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Decision+Making</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Roles+and+Responsibilities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Careers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Backlog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Roles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Roadmap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Team+Building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Top</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Differentiation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Influence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Transformations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Roadmaps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Assumptions+Mapping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Pre-Mortem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Personal+Development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/User+Interviewing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Prioritization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Go-to-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/PLG</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Retention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Starting+a+New+Job</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Risk+Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Outcomes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Feedback</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Pricing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Agile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/User+Engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Coaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product-Led+Transformations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Vision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Thinking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Entrepreneur</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/newsletter/tag/Product+Ownership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.antmurphy.me/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7a65d10d-aa27-4bf4-9e0b-05851668a589/1535577163757.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/df32a190-d784-4dcc-967d-b7b7ee9e1b1b/Shippit-logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6bdc25e3-e9ba-4434-9250-c3f50eeebdf8/miro-logo.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d4d3e8ac-20b0-4a86-ad9e-d39af95e7776/logo-stackoverflow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/239d3255-2a47-45ea-8b5d-fa0d8aa25250/1280px-New_SafetyCulture_Logo.svg.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b493dc41-32d9-4572-829a-105da40387af/soul-machines_owler_20210413_111311_original.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/283f3dad-62a7-4893-8e04-a9b6d20a6dab/Tripadvisor-Logo.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fd11c8c9-44a9-4f9b-bb26-46dc5f425043/1200px-Logo_bol.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/0ae3b699-e916-4d3c-96af-9f12305de2c8/Microsoft_logo_%282012%29.svg.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/1770d950-7922-45b9-9436-6ddd04e6d402/IMG_8489-pp.png</image:loc>
      <image:title>Home - I became Product Coach for two reasons: I truly believe the secret to building great products is great product people. We need more! I had some bad advice, made a lot of mistakes in my career and I don’t want you to experience the same.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/speaking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a0158631-dcbe-466d-b16b-af98b1dc3a13/b9c6b5d841443fca1eac7c37e537fd19-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/32a0e759-bbd1-447d-890c-60aac7da077a/LTP-Logo.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a17256f4-1e20-417e-9a65-b98d4bc62c1c/Productboard-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a9192035-4f5f-4149-a7da-14c4e5c86152/LAST_Logo_1100_white.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c372c821-96e8-47f3-8206-684945ff80fd/https---cdn.evbuc.com-images-283421299-42526264550-1-original.20220512-100744+copy.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/df399892-818c-4d9f-8b25-9b8f3dfe12bc/Instagram_post_-_11.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/52f6f03f-4e0d-4f1e-9477-d6af48b065cd/productcampeu.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a0158631-dcbe-466d-b16b-af98b1dc3a13/b9c6b5d841443fca1eac7c37e537fd19-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/4fc204eb-2bf5-4c46-8f34-7a8fe5747807/Screenshot+2023-01-18+at+4.09.24+pm.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a17256f4-1e20-417e-9a65-b98d4bc62c1c/Productboard-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/5a66b60d-e37e-4d83-b936-8acd705145a7/Screenshot+2023-01-18+at+7.37.10+pm.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/c372c821-96e8-47f3-8206-684945ff80fd/https---cdn.evbuc.com-images-283421299-42526264550-1-original.20220512-100744+copy.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/2866ae22-d552-48c0-9659-0ad0d7a953f7/Screen+Shot+2022-10-26+at+10.02.34+am.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/45bd5f34-5baf-4798-a34a-0fe01e195050/40bbca19c0e2312031b64d43b53573d1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6e5efcb7-37b5-45d3-8e91-fa6847b908e3/Screenshot+2023-01-18+at+7.43.15+pm.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7459485f-7340-4eee-9ba9-70dc788a2cb4/terem_logo_dark_1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/b96c7379-2b5a-40f9-aa38-0d437191ae49/Screenshot+2023-01-18+at+7.29.34+pm.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/a9192035-4f5f-4149-a7da-14c4e5c86152/LAST_Logo_1100_white.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/52f6f03f-4e0d-4f1e-9477-d6af48b065cd/productcampeu.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/adf98b11-1728-4dee-ba8a-54a4f996a323/Screenshot+2023-01-18+at+4.10.34+pm.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/get-in-touch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.antmurphy.me/work-with-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7a65d10d-aa27-4bf4-9e0b-05851668a589/1535577163757.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/283f3dad-62a7-4893-8e04-a9b6d20a6dab/Tripadvisor-Logo.jpg</image:loc>
      <image:title>Work with me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/d4d3e8ac-20b0-4a86-ad9e-d39af95e7776/logo-stackoverflow.png</image:loc>
      <image:title>Work with me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9957dcab-5dd8-4de2-94c2-5de1ce6ab1ee/Google_2015_logo.svg.png</image:loc>
      <image:title>Work with me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/6bdc25e3-e9ba-4434-9250-c3f50eeebdf8/miro-logo.jpg</image:loc>
      <image:title>Work with me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/df32a190-d784-4dcc-967d-b7b7ee9e1b1b/Shippit-logo.png</image:loc>
      <image:title>Work with me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/9f02fa7e-3a35-4388-bede-4dd0f70127d5/abchome.jpg</image:loc>
      <image:title>Work with me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/fd11c8c9-44a9-4f9b-bb26-46dc5f425043/1200px-Logo_bol.jpg</image:loc>
      <image:title>Work with me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/ea3488c3-6bd2-496b-b690-8abf8fcd1ad3/TomTom-Logo-2007-present.jpg</image:loc>
      <image:title>Work with me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/239d3255-2a47-45ea-8b5d-fa0d8aa25250/1280px-New_SafetyCulture_Logo.svg.png</image:loc>
      <image:title>Work with me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/0ae3b699-e916-4d3c-96af-9f12305de2c8/Microsoft_logo_%282012%29.svg.png</image:loc>
      <image:title>Work with me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/f0f5ec3a-1a33-47cb-8e78-9a48b6cbfd10/IMG_1057+%282%29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7aa86884-36dc-41ed-88fb-4529d9f6ef12/IMG_0472+%282%29.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/606c1fc0dab8ab30cd86df8b/7dc9a5e6-29d3-427b-9a1d-939757042e2b/product+strategy+lead+magnet.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.antmurphy.me/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-20</lastmod>
  </url>
</urlset>

