A common pattern I see in many of the product teams and companies I coach is that they’re doing a lot of incremental work but little-to-no iterations.

They have this big idea (often framed as an initiative) and become solely focused on breaking it down. The initiative becomes a series of epics, and that epic becomes a series of user stories, and so forth.

KPIs = measures of health. OKRs = things we want to change.

When you start to scale and have multiple products and/or teams, alignment becomes paramount. The general trap is to try and control things to stop misalignment from happening by adding many layers of bureaucracy. This stifles creativity, does very little to keep your people motivated and usually degrades team velocity.