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Search past posts of ‘The PBL Newsletter’
3 Product Vision Formats That Aren’t Boring!
I wrote a post a couple of years back on ‘How to craft your First Product Vision’ where I open with:
“There’s a lot of advice out there on how to write a good vision statement, many will point you to the popular ‘Elevator pitch’ format (among others), but personally I’ve never felt those frameworks were suitable for my final vision statement — you sure don’t see the likes of Telsa, Apple, etc using these kinds of formats for their vision statements, do you?”
‘How-To’ Guide for Crafting Your First Product Vision
There’s a lot of advice out there on how to write a good vision statement, many will point you to the popular ‘Elevator pitch’ format (among others), but personally I’ve never felt those frameworks were suitable for my final vision statement — you sure don’t see the likes of Telsa, Apple, etc using these kinds of formats for their vision statements, do you?