Helping founders and product people grow their business and craft.

Subscribe to ‘The PBL Newsletter’ for regular posts on Product, Business and Leadership.

Read previous posts of ‘The PBL Newsletter’

Ant Murphy Ant Murphy

The Release (Planning) Checklist 🚀

Early in my career as a Product Manager I soon found myself also being the release manager — having to organise and manage the release and tasks associated with it. This didn’t feel like the best use of my time.

Read More
Product Discovery Ant Murphy Product Discovery Ant Murphy

How to Kickoff Product Discovery like a Pro

A step-by-step guide (with templates) to level up your Product Discovery. A common question I get when I coach Product Managers is, "I know what I want to do discovery on, but how do I get started?" Although there are many ways to start discovery, I have two tools that are my absolute go-to for kicking off and structuring Product Discovery.

Read More
Career Ant Murphy Career Ant Murphy

A Product Manager’s First 90 Days

Approach your first 90 days like a Product. I like to break the first 90 days down into essentially 3x 30 days sprints. Sprint 1 (0–30 days) = Discovery. Sprint 2 (30–60 days) = Quick wins. Sprint 3 (60–90 days) = Establishing trust.

Read More
Ant Murphy Ant Murphy

Four Frameworks to Help You Define Product Metrics

You can find numerous articles out there that will rattle off a list of “essential e-commerce metrics” or “metrics for startup PMs” however the universal problem with these types of articles are that you end up tracking metrics without fully understanding why or how they interplay and impact your product.

Read More
Product Vision Ant Murphy Product Vision Ant Murphy

‘How-To’ Guide for Crafting Your First Product Vision

There’s a lot of advice out there on how to write a good vision statement, many will point you to the popular ‘Elevator pitch’ format (among others), but personally I’ve never felt those frameworks were suitable for my final vision statement — you sure don’t see the likes of Telsa, Apple, etc using these kinds of formats for their vision statements, do you?

Read More

Prioritization is about Confidence, not Value

“Defining value: the most ambiguous word in product development” was the title of a post by Jeff Gothelf at the beginning of last year. If there was the battle for the most ambiguous term in product I’d have ‘value’ take second place to ‘MVP’ but as far as single words go, ‘value’ takes the podium.

Read More
Ant Murphy Ant Murphy

Why Companies Are Choosing Purpose Over Profits

When I wrote ‘The Rise of The Ethical-Economy’, I covered the consumer-facing side of the coin — how the world is changing and making consumers more conscious of the products they buy, and the companies they purchase from.

Read More
Ant Murphy Ant Murphy

The Rise of the Ethical-Economy

Over the last decade or so we’ve witnessed the rise in the Experience-Economy — a battlefield where companies and products have been competing not on price or features, but rather on who can ‘woo’ their customers best.

Read More

Grow your business and product craft

Subscribe the The PBL Newsletter for regular tips, tools and frameworks on Product, Business and Leadership.

    We won't send you spam. Unsubscribe at any time.