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Ditch Epics & User Stories and Focus on Outcomes

When I've helped organisations become more outcome/product orientated, more often than not, I've moved them away from 'epics' and 'user stories' and towards things like one-pagers, opportunities, hypotheses, etc. Why? Because they’re are better tools for facilitating outcome thinking and experimentation.

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Agile Ant Murphy Agile Ant Murphy

6 Key Enablers for Agile from the Book "Team of Teams“

The first rule of scaling agile is DON’T. Instead, descale the work and organisation instead. But how? you ask. One of the best books on building an agile organisation is not about agile at all. Instead, it’s a story about building an adaptive and responsive organisation. Free from jargon, buzzwords and trying to shove the latest ‘model’ or methodology down your throat.

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Product Coaching, Transformation Ant Murphy Product Coaching, Transformation Ant Murphy

The Rise of Product-led Transformations

In 2019 an HBR article stated that of the $1.3 trillion spent on transformations, $900 billion was wasted. More interesting is that, Digital and Agile transformations alike are seldom seen in product-tech companies (e.g. Canva, Google, Amazon, etc). Moreover, one job search for ‘Scrum Master’ or ‘Agile Coach’ role, and you won’t find them at these companies either — why?

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Risk Management Ant Murphy Risk Management Ant Murphy

How to Run a Pre-Mortem

Pre-Mortems are among the most underused tools in a Product Manager’s and team’s toolkit.

Unlike Post-Mortems, which most people are familiar with, rather than waiting until the end when everything has already gone wrong. A Pre-Mortem is done at the start of a project or item of work to mitigate against avoidable issues.

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Ant Murphy Ant Murphy

The Release (Planning) Checklist 🚀

Early in my career as a Product Manager I soon found myself also being the release manager — having to organise and manage the release and tasks associated with it. This didn’t feel like the best use of my time.

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Product Discovery Ant Murphy Product Discovery Ant Murphy

How to Kickoff Product Discovery like a Pro

A step-by-step guide (with templates) to level up your Product Discovery. A common question I get when I coach Product Managers is, "I know what I want to do discovery on, but how do I get started?" Although there are many ways to start discovery, I have two tools that are my absolute go-to for kicking off and structuring Product Discovery.

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Career Ant Murphy Career Ant Murphy

A Product Manager’s First 90 Days

Approach your first 90 days like a Product. I like to break the first 90 days down into essentially 3x 30 days sprints. Sprint 1 (0–30 days) = Discovery. Sprint 2 (30–60 days) = Quick wins. Sprint 3 (60–90 days) = Establishing trust.

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Ant Murphy Ant Murphy

Four Frameworks to Help You Define Product Metrics

You can find numerous articles out there that will rattle off a list of “essential e-commerce metrics” or “metrics for startup PMs” however the universal problem with these types of articles are that you end up tracking metrics without fully understanding why or how they interplay and impact your product.

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